Ready-made templateText the store owner about every new WooCommerce order
Owners away from the desk get an SMS with the order number, total and items, without installing an app or watching the inbox.
New Order CreatedSend SMS
View the template
Connect WooCommerce and Twilio
Email is easy to miss; a text message on a phone usually gets read. FlowMattic links WooCommerce and Twilio so your store sends SMS at the moments that matter: a new order for the owner, a completed order for the customer, a reminder for an abandoned cart. Customers can even text an order number and get its status back.
45 triggers 59 actions 7 example workflows 1 ready-made template Unlimited runs
Try a pairing
When this happens in WooCommerce43 triggers
Do this in Twilio2 actions
1. TriggerNew Order Created2. ActionSend SMSWhen WooCommerce fires New Order Created, FlowMattic runs Send SMS in Twilio with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
WooCommerce and Twilio workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template Send customers an SMS when their order is completed
When the order moves to completed, the billing phone gets a short text that it is on its way, which cuts down on where is my order emails.
Order Status Set to CompletedText FormatterSend SMS
Text a reminder an hour after a cart is abandoned
A Delay waits, Check Cart Status confirms the cart is still not ordered, and only then the shopper gets an SMS with a link back to their cart.
New Cart AbandonmentDelayCheck Cart StatusFilterSend SMS
Reply to order status questions sent by text
A customer texts their order number to your Twilio number. Text Formatter pulls out the number, Get Order by ID reads the status and Send SMS replies with it.
Incoming SMSText FormatterGet Order by IDSend SMS
Phone the owner when a very large order comes in
A Filter passes orders above an amount you set, and Twilio calls your phone, so a big wholesale order gets a person checking it the same day.
New Order CreatedFilterCall Phone
Text the stock manager when a product runs low
Product Low Stock fires at the threshold you set in WooCommerce, and the stock manager gets the product name and quantity left by SMS.
Product Low StockSend SMS
Ask customers to retry after a failed payment
An order set to failed sends the customer a polite text with a link to pay for the order, which saves sales that would otherwise wait in the failed list.
Order Status Set to FailedSend SMS
Set up: SMS alerts for new orders
At the end of these steps, every new WooCommerce order sends a text to the phone number you choose.
Connect Twilio
Under Connects in FlowMattic, add a Twilio connection with your account details and the Twilio number you will send from.
Start with New Order Created
Create a workflow with the WooCommerce New Order Created trigger. WooCommerce runs on the same site, so it needs no connection. Place a test order to capture the fields.
Write the text
Add Twilio Send SMS, enter your mobile number in international format and write a short message with the order number, total and customer name.
Test and switch on
Test the step, check that the text arrives and turn the workflow on.
Import the ready-made template
Beginner, about 5 min to set up
1. Trigger in WooCommerce
New Order Created
-
2. Action in Twilio
Send SMS
Fields mapped from the earlier steps (a typical setup)
From WooCommerce To Twilio Order number SMS: order Order total SMS: total Billing first name SMS: customer Line items SMS: items
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
- Twilio needs phone numbers in international format with the country code, such as +44 for the UK. Billing phones are typed by customers, so clean them with Text Formatter before Send SMS.
- A Twilio trial account can only send to numbers you have verified in Twilio. Upgrade the account before texting customers.
- Only text customers who agreed to it, for example with a checkbox at checkout, and follow the SMS rules of the countries you sell to.
- Twilio charges for each text and call on your own Twilio account. FlowMattic runs are unlimited and add nothing per message.
Triggers (43)
- New Product CreatedWhen a new product is created
- Product UpdatedWhen a product is updated
- Product DeletedWhen a product is moved to trash
- Restore ProductWhen a product is restored from trash
- New Order CreatedWhen a new order is created
- Order UpdatedWhen an order is updated
- Order DeletedWhen an order is moved to trash
- Restore OrderWhen an order is restored from trash
- New Coupon CreatedWhen a new coupon is created
- New Customer CreatedWhen a new customer profile is created
- Product Added to CartWhen user adds product in cart
- Product Removed from CartWhen a product is removed from cart
- Order Status Set to PendingTriggers when an order status is set to pending
- Order Status Set to FailedTriggers when an order status is set to failed
- Order Status Set to On-holdTriggers when an order status is set to on-hold
- Order Status Set to ProcessingTriggers when an order status is set to processing
- Order Status Set to CompletedTriggers when an order status is set to completed
- Order Status Set to RefundedTriggers when an order status is set to refunded
- Order Status Set to CancelledTriggers when an order status is set to cancelled
- WooCommerce Subscription CreatedTriggers when a subscription is created after a customer purchases a subscription product or products
- WooCommerce Subscription Status UpdatedTriggers immediately after a subscription's status has been changed
- Product ViewedTriggers when a product is viewed on frontend
- Order Note AddedTriggers when a note is added to an order
- Customer Order Count ThresholdTriggers when customer reaches specified completed order count
- Customer Total Spend ThresholdTriggers when customer reaches specified spending amount
- Product Category PurchasedTriggers when a product from specific category is purchased
- Product PurchasedTriggers when a specific product is purchased
- Variable Product PurchasedTriggers when a variable product is purchased
- Variable Subscription PurchasedTriggers when a variable subscription product is purchased
- Order PaidTriggers when an order payment is completed
- Product ReviewedTriggers when a product review is submitted
- Product RefundedTriggers when a product refund is created
- Coupon UpdatedTriggers when a coupon is updated
- Coupon DeletedTriggers when a coupon is deleted
- Coupon RestoredTriggers when a coupon is restored from trash
- Customer UpdatedTriggers when a customer profile is updated
- Customer DeletedTriggers when a customer is deleted
- Product Goes Out of StockTriggers when a product goes out of stock
- Product Back in StockTriggers when a product comes back in stock
- Product Low StockTriggers when a product reaches low stock threshold
- Product Variation Goes Out of StockTriggers when a product variation goes out of stock
- Product Variation Back in StockTriggers when a product variation comes back in stock
- New Cart AbandonmentTriggers when a customer abandons their cart without completing checkout
Actions (57)
- Create New ProductCreate a new product in WooCommerce
- Create Variable ProductCreate a new variable product in WooCommerce
- Create Product VariationCreate a new product variation in WooCommerce
- Update ProductUpdate existing product in WooCommerce
- Create New OrderCreate a new order in WooCommerce
- Create CouponCreate a new coupon
- Apply CouponApply a coupon to the cart
- Add Email(s) to CouponAdd one or more emails to a coupon
- Add Product to CartAdd products to the cart
- Remove Product from CartRemoves the given product from the cart
- Create a CustomerCreate a new customer profile
- Get Customer by IDGet a customer's profile by their ID
- Get Customer by EmailGet a customer's profile by their email
- Get Order by IDGet an order's details by its ID
- Get Orders by EmailGet all orders by email
- Create AttributeCreate a custom product attribute
- Add Attribute TermsAdd terms to the product attribute taxonomy
- Add Product AttributesAdd attributes to the existing product
- Update Product AttributesUpdate product attributes with new values and remove previous values
- Get Product Sales CountGet number of sales for the product by ID
- Add Order NoteAdd a note to the order
- Get Product by IDGet product details by ID
- Get Product by SKUGet product details by SKU
- Get Orders of UserList all completed orders of a user by email or ID
- Change Order StatusChange the status of an order
- Get Customer Total SpentGet total amount spent by a customer
- Get Customer Order CountGet total number of orders placed by a customer
- Get Customer Last OrderGet the last order placed by a customer
- Delete CouponDeletes an existing coupon
- Retrieve Sales ReportGet total sales, refunds, net sales, and order count for a selected date range
- Retrieve Top Sellers ReportGet list of top selling products with quantity sold
- Retrieve Reviews TotalsGet review totals by rating
- Retrieve Products TotalsGet product totals by type
- Retrieve Customers TotalsGet customer totals report
- Retrieve Coupons TotalsGet coupon totals by discount type
- Retrieve Orders TotalsGet order totals by status
- Retrieve a List of RefundsGet list of refunds for an order
- Fetch Coupon DetailsRetrieves coupon details by coupon code or ID
- Add/Update Custom FieldsAdds or update custom fields on specific order
- Create Product ReviewCreate a new product review
- Create Product TagCreate a new product tag
- Create Product CategoryCreate a new product category
- Delete CustomerDelete a customer account
- Delete Product TagDelete a product tag
- List All OrdersRetrieve a list of all orders
- Retrieve Product by Name/SlugGet product details by product name or slug
- Update CouponUpdate an existing coupon
- Update CustomerUpdate customer details
- Get All CustomersRetrieve a list of all customers
- Get All ProductsRetrieve a list of all products
- Get Product VariationGet variation details by product and variation ID
- List All Order NotesRetrieve all notes for a specific order
- Update Product VariationUpdate an existing product variation
- Send Abandoned Cart EmailSend a recovery email to customers with abandoned carts
- Check Cart StatusCheck if a cart is abandoned, recovered, or active
- Update Product PriceManage the regular price or sale price of an existing Product or Variation by SKU or ID
- Update Product Stock QuantityManage the stock quantity and stock status of an existing Product or Variation by SKU or ID
Triggers (2)
- Incoming SMSTriggers when an SMS is received
- Incoming CallTriggers when a call is received
Actions (2)
- Send SMSSend SMS to a number using Twilio
- Call PhoneCall a phone number to say any message
Why run this pair with FlowMattic
WooCommerce and Twilio connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Customer phones stay on your server
Phone numbers and order details go from your WordPress store to Twilio directly from your own server, not through another automation account.
Only Twilio's own rates
There is no extra charge per run, so the cost of each text is what Twilio bills you for it.
Two-way, not just alerts
Incoming texts can start workflows too, so customers can ask for an order status and get a reply from your store data.
Common questions
How do I send WooCommerce SMS notifications with Twilio?
Add your Twilio account under Connects, start a workflow with a WooCommerce trigger such as New Order Created or Order Status Set to Completed, and add Twilio Send SMS with the phone number and message. Test it and switch the workflow on.
Can I text the customer instead of the store owner?
Yes. Map the billing phone from the order to the To field in Send SMS. Clean it to international format first, since customers type numbers in many ways.
Can customers reply to the texts?
Yes. Replies to your Twilio number start the Incoming SMS trigger, so a second workflow can read them, look up an order and answer.
Can I send different texts for each order status?
Build one workflow per status trigger, such as processing, completed and refunded, each with its own message. That keeps every text short and specific.
Did not find your answer? You can browse the help center or ask us directly.
WooCommerce with other apps
WooCommerce and Google Sheets20 shared templates
WooCommerce and Slack18 shared templates
WooCommerce and WhatsApp Cloud API13 shared templates
WooCommerce and FluentCRM10 shared templates
WooCommerce and AI Agents8 shared templates
WooCommerce and Telegram5 shared templates
WooCommerce and Fluent Forms3 shared templates
WooCommerce and Contact Form 73 shared templatesTwilio with other apps
Twilio and Slack4 shared templates
Twilio and Jotform2 shared templates
Twilio and Fluent Support2 shared templates
Twilio and Google Sheets2 shared templates
Twilio and FluentCRM1 shared template
Twilio and WhatsApp Cloud API1 shared template
Twilio and Fluent Forms1 shared template
Twilio and Mailchimp1 shared templateStart automating WooCommerce and Twilio
Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, Twilio integration 1.0.