Mailchimp reaches people by email and Twilio reaches the same people by text or phone call. FlowMattic connects them on your WordPress site: a new subscriber can get a welcome SMS, a keyword texted to your Twilio number can add someone to an audience, and a cleaned email address can prompt a text asking for a new one.
8 triggers 18 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Mailchimp6 triggers
Do this in Twilio2 actions
1. TriggerNew Subscriber2. ActionSend SMSWhen Mailchimp fires New Subscriber, FlowMattic runs Send SMS in Twilio with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateSubscribers who gave a phone number get a short text from your Twilio number thanking them and saying what to expect, alongside the welcome email.
New SubscriberFilterSend SMS
View the template Put a number on posters or a stage screen: text JOIN plus your email. Text Formatter pulls out the address, Add New Member subscribes it and Send SMS confirms.
Incoming SMSText FormatterAdd New MemberSend SMS
When Mailchimp cleans an address that keeps bouncing, a text to the phone on file asks for a working email, so a typo does not cost you the subscriber.
Cleaned EmailsSend SMS
Owners of small shops who leave email to a freelancer get an SMS with the campaign's subject when it is created or goes out, so a mistake can be caught early.
New CampaignSend SMS
A Filter catches STOP replies to your Twilio number. The sender's email from your records gets an SMS opt-out tag in Mailchimp, so later SMS workflows can skip them.
Incoming SMSFilterWP TablesAdd Member Tag
When a known customer calls your Twilio number, their number is matched in a WP Tables lookup and a note with the call time is added to their Mailchimp profile.
Incoming CallWP TablesAdd Member Note
At the end, each new Mailchimp subscriber with a phone number receives a welcome text from your Twilio number.
Add a phone field to your Mailchimp signup form, ideally with the country code, and a line that says you will text them.
Add Mailchimp and Twilio under Connects. For Twilio, have your account details and the sending number ready.
Create a workflow with the Mailchimp New Subscriber trigger, choose the audience and add a test subscriber.
Add a Filter that continues only when the phone merge field has a value. Text Formatter can tidy the number first.
Add Twilio Send SMS, map the phone and write a message with the first name. Test it on your own number and switch the workflow on.
1. Trigger in Mailchimp
New Subscriber
3. Action in Twilio
Send SMS
Fields mapped from the earlier steps (a typical setup)
| From Mailchimp | To Twilio |
|---|---|
| PHONE merge field | To number |
| FNAME merge field | Name in the message |
| Audience name | Mentioned in the message |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Mailchimp and Twilio connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Bounced and cleaned addresses get a second chance by text, which saves subscribers you already paid to acquire.
FlowMattic runs are unlimited, so you pay Twilio for messages and nothing extra for the workflows that send them.
Any lookup table that matches numbers to emails lives in WP Tables on your WordPress server, not in a third-party tool.
Yes, with FlowMattic in between. Mailchimp triggers such as New Subscriber or Cleaned Emails start a workflow that runs Twilio Send SMS to the phone number stored in the member's merge field.
Yes. Incoming SMS can start a workflow that reads an email address from the message and runs Add New Member. A reply SMS confirms the signup.
Twilio Call Phone rings a number and reads out a message. It suits urgent reminders to staff or VIP customers better than routine marketing.
Yes. Build one workflow per audience, or use a Router on the audience in a single workflow, with a Send SMS step on each path.
They go out when the trigger runs. Add a Delay or check the hour with Date/Time Formatter and a Router to hold messages until morning.
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30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Mailchimp integration 2.1.0, Twilio integration 1.0.
