Ready-made templateText yourself the details of every new lead
Name, phone and the form's answers arrive by SMS on the owner's or rep's phone, which helps teams who are on the road more than at a desk.
New LeadSend SMS
View the template
Connect Facebook Lead Ads and Twilio
A lead from a Facebook form goes cold fast if nobody contacts them. FlowMattic connects Facebook Lead Ads to Twilio from your WordPress site, so each lead can get a welcome text, the right rep gets an SMS or a phone call, and a follow-up message goes out the next day. It suits local businesses, clinics and agencies who sell by phone.
3 triggers 4 actions 6 example workflows 1 ready-made template Unlimited runs
Try a pairing
When this happens in Facebook Lead Ads1 trigger
Do this in Twilio2 actions
1. TriggerNew Lead2. ActionSend SMSWhen Facebook Lead Ads fires New Lead, FlowMattic runs Send SMS in Twilio with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Facebook Lead Ads and Twilio workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template Send each lead a personal welcome text
Text Formatter tidies the first name, then Twilio sends the lead a short message from your business number confirming you got their request and when to expect a call.
New LeadText FormatterSend SMS
Ring the sales rep with a spoken lead alert
For leads worth an immediate call back, Twilio phones the rep and reads out the lead's name and interest, which is harder to ignore than another notification.
New LeadCall Phone
Text and email each lead at the same time
Some leads read texts, others check email. The workflow sends a short SMS and a fuller email with your brochure link, so each lead hears from you on both.
New LeadSend SMSEmail (SMTP)
Send leads to the rep who covers their area
A Lookup Table maps the city or service the lead chose to a rep's phone number, so each rep is texted only about leads they can actually visit or call.
New LeadLookup TableSend SMS
Follow up by text the next morning
A Delay waits until the next day, then a second SMS offers a time to talk. It catches leads who filled in the form late at night and missed your first message.
New LeadDelaySend SMS
Set up: SMS alerts for new leads
At the end, each new lead from your chosen Facebook form sends an SMS through Twilio to the number you set.
Connect both accounts
Add Facebook Lead Ads and Twilio under Connects in FlowMattic. Use the Facebook account that manages the page with the lead form.
Choose New Lead
Start a workflow with the Facebook Lead Ads New Lead trigger, choose the page and form, and send a test lead so FlowMattic captures the fields.
Write the SMS
Add Twilio Send SMS, choose your Twilio number as the sender, enter the rep's number and write a short message with the lead's name and phone.
Test and switch on
Run the step with the captured lead, check the text arrives and switch the workflow on.
Import the ready-made template
Beginner, about 5 min to set up
1. Trigger in Facebook Lead Ads
New Lead
-
2. Action in Twilio
Send SMS
Fields mapped from the earlier steps (a typical setup)
From Facebook Lead Ads To Twilio Full name SMS: who Phone number SMS: number to call Form name SMS: which campaign Custom question answer SMS: what they want
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
- Twilio expects phone numbers with the country code. Leads sometimes type a local number, so format it with Text Formatter before texting the lead.
- Facebook Lead Ads has one trigger, New Lead, and one action, Retrieve Leads. Twilio's Incoming SMS and Incoming Call triggers suit other jobs, such as logging replies.
- Lead form fields depend on the questions you added to the form; the mapping shows typical ones.
- Only text leads who gave consent on the form for messages, and include a way to opt out in marketing texts.
Triggers (1)
- New LeadTriggers when a new lead is created
Actions (2)
- Retrieve LeadsRetrieve the leads for specific lead form
- Retrieve Lead by Lead IDRetrieve a specific lead by its Lead ID
Triggers (2)
- Incoming SMSTriggers when an SMS is received
- Incoming CallTriggers when a call is received
Actions (2)
- Send SMSSend SMS to a number using Twilio
- Call PhoneCall a phone number to say any message
Why run this pair with FlowMattic
Facebook Lead Ads and Twilio connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Speed comes from the phone
A text or call reaches a rep who is away from the desk, which matters for businesses that win leads by calling first.
Lead data stays with you
FlowMattic runs on your WordPress server, so lead names and numbers go from Facebook to Twilio without another automation service storing them.
Busy campaigns cost the same
Runs are unlimited, so a campaign that brings in hundreds of leads a day needs no bigger plan. You only pay Twilio for messages.
Common questions
Can the Facebook Lead Ads Twilio integration also send an email?
Yes. Add an Email (SMTP) step after Send SMS, map the lead's email address and write the message. Each lead then gets both a text and an email from one workflow.
Can I text leads who came in before I set this up?
Yes. Run Retrieve Leads on a Schedule for that form, loop over the list with Iterator and send each one an SMS. Check consent first for older leads.
Can a lead reply to the text?
Replies go to your Twilio number. A separate workflow on the Incoming SMS trigger can forward them to the rep or send an automatic answer.
Can different forms text different people?
Yes. Create one workflow per form, or use a Router on the form name so each campaign's leads go to its own rep.
Did not find your answer? You can browse the help center or ask us directly.
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Start automating Facebook Lead Ads and Twilio
Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Twilio integration 1.0.