Contentful is where your editors and developers build structured content; Slack is where they discuss it. FlowMattic sends Contentful's changes to the people they affect: published entries to the editorial channel, new images to design, comments and tasks to reviewers, content model edits to developers. Everyone hears about the change that concerns them without watching the Contentful activity log.
8 triggers14 actions6 example workflows2 ready-made templatesUnlimited runs
Try a pairing
When this happens in Contentful8 triggers
Do this in Slack14 actions
1. TriggerAsset
2. ActionSend Channel Message
When Contentful fires Asset, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Contentful and Slack workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template
Share each newly added asset with the design channel
When an editor uploads an image or file, the design team sees its title and link in Slack and can check crops, alt text and licensing before it goes live.
Announce published entries to the editorial channel
The Entry trigger runs on saves and autosaves too. A Filter keeps only publish events, so the channel hears about an article or product page once, when readers can see it.
Entry→Filter→Send Channel Message
Warn developers when the content model changes
A published change to a content type can break the front end that reads it. Developers get a message in their private channel with the content type's name before the next build fails.
Content Type→Filter→Send Private Channel Message
Post new editorial tasks for the review team
Tasks created on entries are often requests for a fact check or a legal read. Posting them to the reviewers' channel means they are picked up without a separate ticket.
Task→Filter→Send Channel Message
Bring entry comments into the conversation
Comments left inside Contentful are easy to miss. Each new comment posts to the content channel with the entry it belongs to, so the author answers it the same day.
Comment→Send Channel Message
Show the current release in the launch channel's topic
When a release is created or saved, the launch channel's topic changes to its name and Slack posts what is in it, so the whole team knows which bundle of content ships next.
Share each newly added asset with the design channelTemplate
1. Trigger in Contentful
Asset
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
From Contentful
To Slack
Asset title
Message: asset
File name
Message: file
Asset URL
Message: link
Space
Message: where
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
Entry and Asset run on several Contentful events, including create, save, autosave, archive and publish. Filter on the event type, or one editing session can post many times.
Content model changes come through the Content Type trigger, while Workflow runs when a Contentful workflow is created or saved. Keep both in a developers' channel rather than the editors' one.
Field names in the payload follow your own content types, so check a captured test event before mapping entry fields into a message.
Send Channel MessagePost or Schedule a new message to a specific #channel
Add ReminderAdds a reminder for the user
Create ChannelCreates a new channel
List All ChannelsRetrieve list of all channels
Set Channel TopicSets the topic on a selected channel
Set StatusSets your Slack status to the given text and emoji
Invite User To ChannelInvite an existing User to an existing Channel. You must be a member of the channel to invite someone to it
Find User by EmailFinds a user by matching against their email instead of their username
Find User by IDFinds a user by their ID.
Send Direct MessageSend a direct message to a user or yourself from the Slackbot. Can also schedule a message for later
Send Private Channel MessagePost a new message to a private channel you choose. Can also schedule a message for later
Update ProfileUpdate basic profile fields such as name or title
Find MessageFinds a Slack message using the Slack Search feature
Upload FileUpload file to your slack workplace
Why run this pair with FlowMattic
Contentful and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Each team hears its own changes
Editors, designers, reviewers and developers get the Contentful events that concern them in their own channels, not one noisy feed.
Comments and tasks get answered
Work requested inside Contentful shows up where people reply quickly, so reviews do not stall while an entry waits.
Content stays on your own server
FlowMattic runs on your WordPress site with unlimited runs, so autosave-heavy spaces cost no more than quiet ones.
Common questions
How do I send Contentful notifications to Slack?
Create a FlowMattic workflow with a Contentful trigger such as Entry or Asset, then add Slack's Send Channel Message. Make a test change in Contentful so the fields are captured, map them into the text, test the step and switch it on.
How do I stop autosaves from flooding the channel?
Add a Filter after the trigger that passes only the event type you care about, for example publish. Autosave and save events then stop at the Filter and nothing is posted.
Can different content types go to different channels?
Yes. Put a Router after the Entry trigger with a path for each content type, such as blog posts, product pages and help articles, each with its own Send Channel Message.
Can I tell the team when a template installation finishes?
Yes. Template Installation runs when installing a Contentful template is complete. Post it to the developers' channel so they know the new content types are ready to use.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Contentful integration 1.0.0, Slack integration 1.0.