Send each lead from your Facebook lead forms to a Google Sheet, with the answers you choose in the columns you choose. FlowMattic runs the workflow on your own WordPress site, so the sales team works from one shared list and a busy campaign costs the same as a quiet one.
7 triggers 21 actions 6 example workflows 2 ready-made templates Unlimited runs
When this happens in Facebook Lead Ads1 trigger
Do this in Google Sheets19 actions
1. TriggerNew Lead2. ActionAdd New RowWhen Facebook Lead Ads fires New Lead, FlowMattic runs Add New Row in Google Sheets with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateThe sheet becomes the live list of the campaign. Whoever follows up works from the same rows instead of downloading a file from Ads Manager.
New LeadAdd New Row
View the template Look the email up first. A Router updates the row of a repeat lead and adds a new row only for a new person, so the count stays honest.
New LeadLookup Row DataRouterUpdate Row
Agencies running several forms route each lead by form name, so each client or campaign has a tab that holds only its own leads.
New LeadRouterAdd New Row
Leads collected before the workflow existed are not lost. Pull them once with Retrieve Leads, loop over the list and write each one as a row.
ScheduleRetrieve LeadsIteratorAdd New Row
Format the lead's date as a month name and use it as the sheet name, so monthly reporting starts from a clean tab without moving rows by hand.
New LeadDate/Time FormatterAdd New Row
Lead forms collect whatever people type. Trim spaces and fix the capitalisation of names first, so the sheet is ready for a dialler or a mail merge.
New LeadText FormatterAdd New Row
At the end, every new lead from the form you pick is written to your sheet as one row.
In FlowMattic, open Connects and add a Facebook Lead Ads connection with the Facebook account that manages your page.
Add a Google Sheets connection with an account that can edit the spreadsheet you want to fill.
Create a workflow, choose Facebook Lead Ads and the New Lead trigger, pick the page and form, then send a test lead so FlowMattic captures its fields.
Add a Google Sheets step with Add New Row, choose the spreadsheet and sheet, map each lead field to its column, test the step and switch the workflow on.
1. Trigger in Facebook Lead Ads
New Lead
2. Action in Google Sheets
Add New Row
Fields mapped from the earlier steps (a typical setup)
| From Facebook Lead Ads | To Google Sheets |
|---|---|
| Full name | Name |
| Phone number | Phone |
| Form name | Source |
| Created time | Date |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Facebook Lead Ads and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Names, emails and phone numbers pass through your own WordPress site on the way to the sheet, not through another company's automation account.
Runs are unlimited, so a lead form that brings in thousands of leads a month needs no bigger plan than one that brings in ten.
Once the row is written, the same workflow can create a FluentCRM contact, a WooCommerce coupon or a welcome email from your own site.
No. You pick the New Lead trigger, choose your page and form, and map the lead's fields to columns in an Add New Row step. The whole workflow is built on the FlowMattic canvas inside WordPress.
Yes. Add a Lookup Row Data step that searches the email column, then a Router. One path runs Update Row when the email is already there, the other runs Add New Row for a new person.
Any Google account that can edit the spreadsheet. A free Gmail account and a Google Workspace account both work, and the sheet can stay shared with your team as it is today.
Yes. Run a workflow with the Retrieve Leads action for the form, loop over the results with Iterator and write each lead with Add New Row. Run it once, or on a schedule if you want a regular catch-all.
Yes. Add a second Google Sheets step pointed at another spreadsheet, or use a Router to send each lead to the sheet for its form or client.
Did not find your answer? You can browse the help center or ask us directly.
Google Sheets and Slack149 shared templates
Google Sheets and AI Agents26 shared templates
Google Sheets and Fluent Forms23 shared templates
Google Sheets and WooCommerce21 shared templates
Google Sheets and FluentCRM20 shared templates
Google Sheets and WPForms14 shared templates
Google Sheets and WordPress11 shared templates
Google Sheets and ActiveCampaign11 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Google Sheets integration 2.2.4.
