Freemius sells and licenses your WordPress plugins, themes or SaaS. FlowMattic posts the events that matter to the team in Slack: a checkout abandoned at the payment step, a cart recovered, a new affiliate waiting for approval, a coupon created or deleted. Product makers keep sales, partner and discount activity in one channel.
18 triggers 14 actions 6 example workflows 2 ready-made templates Unlimited runs
When this happens in Freemius18 triggers
Do this in Slack14 actions
1. TriggerCart Abandoned2. ActionSend Channel MessageWhen Freemius fires Cart Abandoned, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateAn abandoned checkout is a buyer who almost paid. Posting it to Slack lets the founder or support reach out with help, especially for agency or lifetime plans.
Cart AbandonedSend Channel Message
View the template Cart Recovered tells you a recovery email or discount worked. Posting it shows the team which abandoned checkouts turned into sales.
Cart RecoveredSend Channel Message
Each new affiliate posts with their name and website, so whoever runs the partner program can check the site and approve or reject the application promptly.
Affiliate CreatedSend Private Channel Message
Coupon Created, Updated and Deleted each post to a marketing channel, so support knows which codes are live before customers ask about them.
Coupon CreatedSend Channel Message
Suspensions and blocks usually follow fraud or policy problems. A direct message to the program owner keeps the decision visible to the person accountable for it.
Affiliate SuspendedFind User by EmailSend Direct Message
A Filter keeps abandoned carts for your top plans, and Slack sets a reminder for the next day to check whether the buyer came back or needs a personal email.
Cart AbandonedFilterAdd Reminder
At the end, every abandoned Freemius checkout is posted to your sales channel with the buyer's email and the plan they chose.
In FlowMattic, open Connects and connect Slack with the account that will post sales alerts.
Create a workflow with the Freemius Cart Abandoned trigger and follow the steps shown to send your product's events to the workflow.
Start a checkout for your product with a test email and leave it, so FlowMattic captures the cart fields when Freemius reports it.
Add Send Channel Message, choose the channel and include the email, plan and billing cycle. Test and switch on.
1. Trigger in Freemius
Cart Abandoned
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
| From Freemius | To Slack |
|---|---|
| Message: buyer | |
| Plan | Message: plan |
| Billing cycle | Message: cycle |
| Country | Message: country |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Freemius and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Plugin and theme makers often have no sales team. Slack alerts put abandoned and recovered carts in front of the founders who can act on them.
New, approved, suspended and blocked affiliates show up as they change, so the partner program does not need a weekly dashboard check.
FlowMattic lives in the WordPress site you already run, with unlimited runs, so a busy launch or Black Friday sale costs nothing extra.
Connect Slack in FlowMattic, start a workflow with the Freemius Cart Abandoned trigger and add Send Channel Message. Map the email and plan into the text, capture a test cart and switch the workflow on.
Use Cart Completed for a sale that has been placed, or Cart Recovered for an abandoned cart that turned into a sale. Each event starts its own workflow and can post to its own channel.
Yes. Use Send Private Channel Message so that only the partner team sees new, approved, rejected or suspended affiliates and their details.
Yes. Put a Filter after the trigger that checks the plan or price, and only the matching carts reach the Slack step or the reminder.
Did not find your answer? You can browse the help center or ask us directly.
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Slack and Notion17 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Freemius integration 1.0.0, Slack integration 1.0.
