Picreel overlays and exit-intent popups collect emails, survey answers and offer claims from visitors about to leave. FlowMattic posts each new lead to Slack, sorted by campaign, with survey answers summarised so marketing learns why people hesitate. For online stores and SaaS sites running Picreel campaigns.
1 trigger 14 actions 5 example workflows 2 ready-made templates Unlimited runs
When this happens in Picreel1 trigger
Do this in Slack14 actions
1. TriggerNew Lead2. ActionSend Channel MessageWhen Picreel fires New Lead, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEach lead posts the email, campaign and page to the sales channel, so a visitor who nearly left can get a personal reply while they still remember your site.
New LeadSend Channel Message
View the template A Router reads the campaign name, so discount popups go to the store team, demo offers to sales and newsletter sign-ups to marketing.
New LeadRouterSend Channel Message
When a popup asks why the visitor is leaving, an AI Agent turns the answer into a short reason such as price or shipping, so the marketing channel shows objections at a glance.
New LeadAI AgentSend Channel Message
A Branch checks whether the email is a company address. Business leads go to a rep by direct message, free email sign-ups stay in the marketing channel.
New LeadBranchSend Direct Message
A Filter lets through leads with a survey answer, so product people read feedback in a private channel without wading through plain email sign-ups.
New LeadFilterSend Private Channel Message
At the end, each lead Picreel captures posts the email, campaign and page in your Slack channel.
In FlowMattic, open Connects and add the Slack workspace your marketing and sales teams use.
Create a workflow with Picreel and the New Lead trigger, and complete the connection the trigger step asks for.
Submit one of your Picreel popups on your site so FlowMattic captures the lead fields.
Add Slack Send Channel Message, choose the channel, map the email, campaign and answers, test it and switch the workflow on.
1. Trigger in Picreel
New Lead
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
| From Picreel | To Slack |
|---|---|
| Message: email | |
| Name | Message: name |
| Campaign | Message: campaign |
| Page URL | Message: page |
| Survey answer | Message: answer |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Picreel and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
A lead from an exit-intent popup reaches a person in Slack, who can answer the doubt that nearly made the visitor leave.
Survey answers arrive summarised in one place, so you can see the most common objections without exporting reports.
FlowMattic runs on your WordPress server with unlimited runs, so a popular popup costs nothing extra and leads do not pass through another automation service.
Create a FlowMattic workflow with the Picreel New Lead trigger, complete its connection, then add Slack Send Channel Message with the email, campaign and page mapped into the text.
Yes. Add a Router after New Lead that checks the campaign name, with a Slack step and channel on each path.
Yes. An AI Agent step can read the answer and write a one-line reason before it posts, which makes a busy feedback channel easier to read.
Yes. Add a FluentCRM, Mailchimp or other email step to the same workflow, before or after the Slack message.
They will once the workflow is on. Add a Filter that stops your own email domain if you test popups often.
Did not find your answer? You can browse the help center or ask us directly.
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30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Picreel integration 1.0.0, Slack integration 1.0.
