Connect WPForms and Mailchimp

WPForms powers newsletter boxes, lead magnet downloads, payment forms and surveys on many WordPress sites. FlowMattic runs on the same site and sends each entry into Mailchimp with the tags, segments or events that fit the form. It suits bloggers, online shops, coaches and agencies who build forms in WPForms and email from Mailchimp.

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7 triggers 16 actions 6 example workflows 1 ready-made template Unlimited runs

Try a pairing

When this happens in WPForms1 trigger

Do this in Mailchimp16 actions

1. TriggerNew Form Submission

2. ActionAdd New Member

When WPForms fires New Form Submission, FlowMattic runs Add New Member in Mailchimp with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

WPForms and Mailchimp workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Add each WPForms entry as a Mailchimp member

The email and the first and last name from the WPForms name field go straight into your audience, ready for the welcome email.

New Form SubmissionAdd New Member

View the template

Subscribe only people who ticked the agreement box

A Filter checks the GDPR agreement or opt-in checkbox, so contact and quote forms can feed your list without subscribing people who said no.

New Form SubmissionFilterAdd New Member

Put lead magnet downloaders in a segment for that guide

After Add New Member, Add Member to Segment puts readers of each guide into its own segment, so follow-up emails stay on the topic they downloaded.

New Form SubmissionAdd New MemberAdd Member to Segment

Tag buyers from WPForms payment forms

When someone pays through a WPForms order form, Add Member Tag labels them with the product, so customers stop getting the sales emails for something they bought.

New Form SubmissionFind MemberAdd Member Tag

Record webinar registrations as Mailchimp events

Add Member Event logs registered for webinar with the date, which can start a Mailchimp journey of reminders and the replay link.

New Form SubmissionAdd Member Event

Remove a topic tag when a survey says not interested

A short preferences survey built in WPForms can read each answer, and a Router removes the tag for topics the person no longer wants.

New Form SubmissionRouterRemove Member Tag

Set up: entries as members

At the end, every entry of the WPForms form you pick adds the person to a Mailchimp audience.

Connect Mailchimp
Under Connects, add the Mailchimp account that owns your audience. WPForms runs on the same site, so it needs no connection.
Start with New Form Submission
Create a workflow with the WPForms New Form Submission trigger, pick the form and send a test entry.
Map Add New Member
Add Mailchimp Add New Member, choose the audience and map email plus the first and last parts of the name field.
Test and switch on
Run the step test, confirm the member appears in Mailchimp and switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

From WPForms	To Mailchimp
Email field	Email address
Name field: first	FNAME
Name field: last	LNAME
Form title	Source tag

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Every workflow here starts with a WPForms entry. Mailchimp triggers such as New Unsubscriber cannot change WPForms entries.
Payment details depend on the payment add-on and fields in your form. Map from a real test payment before tagging buyers.
Tags are created by name when first used, but segments must exist in Mailchimp before Add Member to Segment can use them.

WPForms

Integration page

Triggers (1)

New Form SubmissionTriggers when new form submission is received

Mailchimp

Integration page

Triggers (6)

New SubscriberTriggers when a new subscriber is added
New UnsubscriberTriggers when any current subscriber unsubscribes
Profile UpdatesTriggers when a profile updated
Cleaned EmailsTrigger when emails cleaned
Email Address ChangesTrigger when email address changes
New CampaignTriggers when a new campaign is created or sent

Actions (16)

Add New MemberAdd a new member to the list
Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
Remove Member TagRemove a tag from the list member.
Add Member NoteAdd a new note to the existing member.
Delete List MemberRemove a member from the audience list.
Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
Find MemberLook up a member by email and return their full record
Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
Add Member to SegmentAdd an existing member to a static segment
Remove Member from SegmentRemove a member from a static segment
Get All MembersFetch a page of members from the audience list
Send CampaignSend an existing campaign by ID
Create CampaignCreate a new regular campaign for an audience list
Create AudienceCreate a new audience list
Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch

Why run this pair with FlowMattic

WPForms and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Forms and FlowMattic side by side

Both run in your WordPress, so entries go from your own server to Mailchimp without a third service in the middle.

No limit on entries

Runs are unlimited, so a popular download form or a busy sale needs no bigger FlowMattic plan.

Each form gets its own logic

Opt-in checks, segments, tags and events can differ per form, so a webinar form and a shop form treat people differently.

Common questions

How do I add WPForms subscribers to Mailchimp?

Create a workflow with the WPForms New Form Submission trigger, add Mailchimp Add New Member, choose your audience and map the email and name fields from the form.

Can I keep test entries out of my audience?

Yes. Add a Filter that stops entries whose email is your own or contains a word such as test, and remove any members you created while setting the workflow up.

What if the person is already subscribed?

Put Find Member before Add New Member and use a Router: people already in the audience go to Update Member or Add Member Tag, and only new emails are added.

Can different forms go to different audiences?

Yes. Build one workflow per form, or a single workflow with a Router on the form title, each path pointing at its own audience.

Did not find your answer? You can browse the help center or ask us directly.

Start automating WPForms and Mailchimp

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WPForms integration 1.0, Mailchimp integration 2.1.0.