Connect Gmail and Mailchimp

Mailchimp sends the campaigns. Gmail is where one-to-one mail happens. Connect the two and a new subscriber gets a short personal note from you, someone who leaves gets a draft you can send, and people who ask to join by email end up in your audience without copy and paste.

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6 triggers 34 actions 6 example workflows 1 ready-made template Unlimited runs

Try a pairing

When this happens in Mailchimp6 triggers

Do this in Gmail18 actions

1. TriggerNew Subscriber

2. ActionSend Email

When Mailchimp fires New Subscriber, FlowMattic runs Send Email in Gmail with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Gmail and Mailchimp workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Send a personal hello to each new subscriber

A plain email from your own Gmail, signed by a real person, often gets replies a designed welcome campaign does not. Small newsletters use it to start conversations with readers.

New SubscriberSend Email

Draft a short note when someone unsubscribes

Instead of sending automatically, the workflow saves a polite draft asking what could be better. You decide who gets it, so leavers are not chased by a robot.

New UnsubscriberCreate Draft

Add people who email to join your list

Readers sometimes just write in asking to be added. Label those emails, and a Schedule finds them, adds each sender as a member and removes the label so nobody is added twice.

ScheduleFind Multiple EmailsIteratorAdd New MemberRemove Label from Email

Confirm a changed address and note it on the member

When a subscriber changes their email, a short confirmation goes to the new address from your Gmail and a member note records the date and the old address.

Email Address ChangesSend EmailAdd Member Note

Tell your team when a new campaign goes out

Everyone who answers customer mail gets the campaign subject and link in Gmail, so they know what readers are replying about before the replies arrive.

New CampaignSend Email

Label old threads with addresses Mailchimp cleaned

When Mailchimp cleans a bouncing address, Find Multiple Emails pulls your past threads with it and an Iterator labels each one, so you stop replying to a dead inbox.

Cleaned EmailsFind Multiple EmailsIteratorAdd Label to Email

Set up: a personal hello per subscriber

When this is done, each new subscriber on your chosen audience gets a plain email from your Gmail address.

Connect Mailchimp
In FlowMattic, open Connects and add your Mailchimp account.
Connect Gmail
Add a Gmail connection with the address you want subscribers to reply to.
Trigger on New Subscriber
Create a workflow with Mailchimp and New Subscriber, choose the audience, and subscribe a test address so the trigger captures a member.
Write the email
Add a Gmail Send Email step, use the subscriber's first name in the greeting, keep it short and plain, test it, then switch the workflow on.

Gmail app icon — Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

From Mailchimp	To Gmail
Email address	To
First name	Greeting in the body
Signup date	Optional line in the body

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Gmail has no triggers here, so inbox-driven workflows run on a Schedule and use Find Multiple Emails to pick up messages with a label or search you set.
Add Member Tag and Add Member Note work on someone already in the audience. Run Add New Member first when the address might be new.
After processing a labelled email, remove the label in the same workflow. Otherwise the next scheduled run finds the same message again.

Gmail

Integration page

Actions (18)

Send EmailSend an email to the recipient
Send Template EmailSend an email using the FlowMattic email template
Find EmailFind an email in Gmail
Find Multiple EmailsFind multiple emails in Gmail
Mark Email as ReadMarks the email as read by the thread ID
Get Email DetailsGet the details of specific email from Gmail
Reply to EmailReply to the email
Create DraftCreate a draft of the email
Send DraftSend the draft of the email
Delete DraftDelete the draft of the email
Create Draft ReplyCreate a draft reply of the email
Send Draft ReplySend the draft reply of the email
Delete Draft ReplyDelete the draft reply of the email
List All LabelsList all labels in Gmail
Create LabelCreate a label in Gmail
Delete LabelDelete a label in Gmail
Add Label to EmailAdd a label to the email
Remove Label from EmailRemove a label from the email

Mailchimp

Integration page

Triggers (6)

New SubscriberTriggers when a new subscriber is added
New UnsubscriberTriggers when any current subscriber unsubscribes
Profile UpdatesTriggers when a profile updated
Cleaned EmailsTrigger when emails cleaned
Email Address ChangesTrigger when email address changes
New CampaignTriggers when a new campaign is created or sent

Actions (16)

Add New MemberAdd a new member to the list
Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
Remove Member TagRemove a tag from the list member.
Add Member NoteAdd a new note to the existing member.
Delete List MemberRemove a member from the audience list.
Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
Find MemberLook up a member by email and return their full record
Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
Add Member to SegmentAdd an existing member to a static segment
Remove Member from SegmentRemove a member from a static segment
Get All MembersFetch a page of members from the audience list
Send CampaignSend an existing campaign by ID
Create CampaignCreate a new regular campaign for an audience list
Create AudienceCreate a new audience list
Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch

Why run this pair with FlowMattic

Gmail and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Replies come to you

Personal notes go from your own Gmail, so a reader who answers reaches a person, and the thread sits with the rest of your mail.

Subscriber data stays on your server

Addresses pass between Mailchimp and Gmail through your WordPress site, not through another company's automation account.

Every signup can get a note

Runs are unlimited, so writing to each subscriber costs the same whether your list grows by five a week or five hundred.

Common questions

Will Gmail send the email or Mailchimp?

Gmail. The workflow uses your connected Gmail account, so the message shows in your Sent folder and replies come to that inbox. Mailchimp only supplies the subscriber details that start the workflow.

Can I add people to Mailchimp straight from my inbox?

Yes, on a schedule. Label the emails, then run a workflow that uses Find Multiple Emails, loops over them with an Iterator and calls Add New Member for each sender before removing the label.

Can I tag a subscriber based on what they wrote to me?

Yes. After finding the email, an AI Agent or a Filter can look at the message, and Add Member Tag puts the matching tag on the member, for example customer or press.

Does this send to my whole audience?

No. These workflows send one-to-one emails as members join, leave or change. For newsletters to the whole list, keep using Mailchimp campaigns.

Can I check a message before Gmail sends it?

Yes. Use Create Draft instead of Send Email. The draft waits in Gmail with the subscriber's details filled in until you send it.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Gmail and Mailchimp

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gmail integration 1.2.0, Mailchimp integration 2.1.0.