Connect Facebook Lead Ads and Gmail

A Facebook lead goes cold if nobody writes back. Connect Facebook Lead Ads to Gmail and each lead gets an email from your own address, the right salesperson gets the details, and replies arrive in a normal inbox thread. It suits small teams who sell by email rather than from a CRM.

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1 trigger 20 actions 6 example workflows 1 ready-made template Unlimited runs

Try a pairing

When this happens in Facebook Lead Ads1 trigger

Do this in Gmail18 actions

1. TriggerNew Lead

2. ActionSend Email

When Facebook Lead Ads fires New Lead, FlowMattic runs Send Email in Gmail with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Facebook Lead Ads and Gmail workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Email each new lead from your Gmail address

The lead gets a short note with what they asked for, sent from a real inbox. When they reply, it reaches you like any other email.

New LeadSend Email

View the template

Send the lead's details to the right salesperson

A Lookup Table matches the lead form or region to a rep's address, and Gmail sends that rep the name, phone and answers so they can call first.

New LeadLookup TableSend Email

Draft a personal reply for you to check

An AI Agent reads the lead's answers and writes a first reply that mentions what they asked about. It waits as a Gmail draft, and you send it after a read.

New LeadAI AgentCreate Draft

Send a second email if the lead has not replied

A Delay waits two days, Find Email looks for a reply from the lead's address, and a Filter sends a short follow-up only when nothing came back.

New LeadSend EmailDelayFind EmailFilterSend Email

Label the welcome thread with the campaign name

After the welcome goes out, Find Email locates it and Add Label to Email files it under the campaign, so replies from each ad sit together in Gmail.

New LeadSend EmailFind EmailAdd Label to Email

Send call-back requests to the phone team only

A Filter checks the form answer for a call-back preference. Those leads are emailed to the phone team with the number at the top, and the rest get the normal welcome flow.

New LeadFilterSend Email

Set up: email each new lead

When you have finished, every lead from your chosen form gets an email from your Gmail address.

Connect both accounts
In FlowMattic, open Connects and add Facebook Lead Ads with the account that manages your page, and Gmail with the address leads should reply to.
Trigger on New Lead
Create a workflow with Facebook Lead Ads and New Lead, pick the page and form, then send a test lead to capture its fields.
Write the email
Add a Gmail Send Email step, use the lead's email as the recipient and their first name in the greeting, and keep the message short.
Test and turn on
Send the test to your own address first, read it as a lead would, then switch the workflow on.

Import the ready-made template Beginner, about 5 min to set up

Gmail app icon — Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

From Facebook Lead Ads	To Gmail
Email	To
First name	Greeting
Form name	Subject line
Custom question answer	Body

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Facebook Lead Ads has one trigger, New Lead, and Gmail has no triggers here, so a reply from a lead cannot start a workflow. Check for replies with Find Email instead.
If your lead form does not ask for an email address, there is nobody to write to. Add a Filter that stops leads with an empty email field.
Emails go out from the connected Gmail account. If several people follow up, connect a shared sales address rather than one person's inbox.

Facebook Lead Ads

Integration page

Triggers (1)

New LeadTriggers when a new lead is created

Actions (2)

Retrieve LeadsRetrieve the leads for specific lead form
Retrieve Lead by Lead IDRetrieve a specific lead by its Lead ID

Gmail

Integration page

Actions (18)

Send EmailSend an email to the recipient
Send Template EmailSend an email using the FlowMattic email template
Find EmailFind an email in Gmail
Find Multiple EmailsFind multiple emails in Gmail
Mark Email as ReadMarks the email as read by the thread ID
Get Email DetailsGet the details of specific email from Gmail
Reply to EmailReply to the email
Create DraftCreate a draft of the email
Send DraftSend the draft of the email
Delete DraftDelete the draft of the email
Create Draft ReplyCreate a draft reply of the email
Send Draft ReplySend the draft reply of the email
Delete Draft ReplyDelete the draft reply of the email
List All LabelsList all labels in Gmail
Create LabelCreate a label in Gmail
Delete LabelDelete a label in Gmail
Add Label to EmailAdd a label to the email
Remove Label from EmailRemove a label from the email

Why run this pair with FlowMattic

Facebook Lead Ads and Gmail connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Replies land in your own inbox

Leads get email from your Gmail address, so their answers come back to you in a thread you can keep going.

Lead data goes through your server

Names, emails and phone numbers pass from Facebook to Gmail through your own WordPress site, not another company's automation account.

Every lead gets an email

Runs are unlimited, so a campaign that brings in thousands of leads costs the same to follow up as a small test.

Common questions

How do I set up a Facebook Lead Ads and Gmail integration?

In FlowMattic, connect Facebook Lead Ads and Gmail, start a workflow with New Lead for your page and form, and add a Gmail Send Email step using the lead's email. Test it with a test lead and switch it on.

Can each lead form send a different email?

Yes. Build a workflow per form, or use a Router on the form name so each path sends its own Gmail message.

Can I check the email before it goes to the lead?

Yes. Use Create Draft instead of Send Email. The draft waits in Gmail with the lead's details filled in, and you send it when ready.

Can my sales team get the lead instead of the customer getting an email?

Yes. Send the email to your own team address, or use a Lookup Table that picks a rep by form or region. Both can run in the same workflow.

Can I follow up if the lead does not answer?

Yes. After the first email, add a Delay, then Find Email to search for a message from the lead's address, and a Filter so the second Send Email runs only when no reply was found.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Facebook Lead Ads and Gmail

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Gmail integration 1.2.0.