Connect WooCommerce and OpenAI (ChatGPT)

Put OpenAI to work on the writing a WooCommerce store never has time for. New products without a description get a first draft, product photos are described for alt text, meta descriptions are written into a custom field and every review gets a suggested reply. FlowMattic runs each workflow on your own WordPress site with your own OpenAI key.

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43 triggers 67 actions 7 example workflows 2 ready-made templates Unlimited runs

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When this happens in WooCommerce43 triggers

Do this in OpenAI (ChatGPT)10 actions

1. TriggerNew Product Created

2. ActionGenerate Content

When WooCommerce fires New Product Created, FlowMattic runs Generate Content in OpenAI (ChatGPT) with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

WooCommerce and OpenAI (ChatGPT) workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Fill in empty descriptions on new products

Products imported from a supplier often arrive with only a name and attributes. A Filter catches the empty ones, OpenAI writes a draft from the name, category and attributes, and Update Product saves it.

New Product CreatedFilterGenerate ContentUpdate Product

Describe each product photo for alt text and copy

Analyze Image looks at the main product image and returns a plain description of colour, shape and material, which you can save as a custom field for alt text or reuse in the listing.

New Product CreatedAnalyze ImageAdd/Update Custom Fields

Write a meta description into your SEO plugin's field

Ask Chat GPT for a summary under 155 characters, trim it with Text Formatter and save it to the custom field your SEO plugin reads, so new products are not published with an empty snippet.

New Product CreatedAsk Chat GPTText FormatterAdd/Update Custom Fields

Draft a reply to every new product review

OpenAI reads the rating and the review text and drafts a short, polite answer. The draft is emailed to whoever looks after reviews, who edits it and posts it.

Product ReviewedGenerate ContentEmail (SMTP)

Flag reviews that mention a delivery or quality problem

Star ratings miss the four-star review that says the box arrived broken. Ask Chat GPT labels each review, and a Router emails the support lead only for the problem ones.

Product ReviewedAsk Chat GPTRouterEmail (SMTP)

Send getting-started tips for the products in a paid order

When payment completes, OpenAI writes a few care or setup tips for the items bought. The email lands after the receipt, which helps cut how-do-I questions.

Order PaidGenerate ContentDelayEmail (SMTP)

Write a friendly retry email when a payment fails

A failed card is often an honest mistake. OpenAI writes a short note that names the order items and the store, and the customer gets it with a link back to pay.

Order Status Set to FailedGenerate ContentEmail (SMTP)

Set up: descriptions for new products

At the end, each new product saved without a description gets one written by OpenAI and saved to the product.

Connect OpenAI
Under Connects, add OpenAI (ChatGPT) with an API key from your OpenAI account.
Trigger on New Product Created
Create a workflow with WooCommerce New Product Created. WooCommerce is on the same site, so it needs no connection. Add a test product with a name, category and attributes.
Skip products that have copy
Add a Filter that continues only when the product's description is empty.
Write the description
Add Generate Content and write a prompt with your shop's tone, the length you want and the product fields, and tell it not to invent sizes or materials.
Save it
Add WooCommerce Update Product, map the generated text to the description, test on the sample product and switch the workflow on.

From WooCommerce	To WooCommerce
Product name	Prompt: product
Category	Prompt: category
Attributes	Prompt: details
Generated text	Product description

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

OpenAI has no triggers here, so every workflow starts from a WooCommerce event or a Schedule.
OpenAI bills your API key for each request, separately from FlowMattic. Filters that skip products with copy or five-star reviews keep that bill down.
Language models can state things that are not true. Give the prompt the real product data and check early drafts before publishing them without review.
Analyze Image needs an image URL OpenAI can reach, so it works on products whose images are on a public site.

WooCommerce

Integration page

Triggers (43)

New Product CreatedWhen a new product is created
Product UpdatedWhen a product is updated
Product DeletedWhen a product is moved to trash
Restore ProductWhen a product is restored from trash
New Order CreatedWhen a new order is created
Order UpdatedWhen an order is updated
Order DeletedWhen an order is moved to trash
Restore OrderWhen an order is restored from trash
New Coupon CreatedWhen a new coupon is created
New Customer CreatedWhen a new customer profile is created
Product Added to CartWhen user adds product in cart
Product Removed from CartWhen a product is removed from cart
Order Status Set to PendingTriggers when an order status is set to pending
Order Status Set to FailedTriggers when an order status is set to failed
Order Status Set to On-holdTriggers when an order status is set to on-hold
Order Status Set to ProcessingTriggers when an order status is set to processing
Order Status Set to CompletedTriggers when an order status is set to completed
Order Status Set to RefundedTriggers when an order status is set to refunded
Order Status Set to CancelledTriggers when an order status is set to cancelled
WooCommerce Subscription CreatedTriggers when a subscription is created after a customer purchases a subscription product or products
WooCommerce Subscription Status UpdatedTriggers immediately after a subscription's status has been changed
Product ViewedTriggers when a product is viewed on frontend
Order Note AddedTriggers when a note is added to an order
Customer Order Count ThresholdTriggers when customer reaches specified completed order count
Customer Total Spend ThresholdTriggers when customer reaches specified spending amount
Product Category PurchasedTriggers when a product from specific category is purchased
Product PurchasedTriggers when a specific product is purchased
Variable Product PurchasedTriggers when a variable product is purchased
Variable Subscription PurchasedTriggers when a variable subscription product is purchased
Order PaidTriggers when an order payment is completed
Product ReviewedTriggers when a product review is submitted
Product RefundedTriggers when a product refund is created
Coupon UpdatedTriggers when a coupon is updated
Coupon DeletedTriggers when a coupon is deleted
Coupon RestoredTriggers when a coupon is restored from trash
Customer UpdatedTriggers when a customer profile is updated
Customer DeletedTriggers when a customer is deleted
Product Goes Out of StockTriggers when a product goes out of stock
Product Back in StockTriggers when a product comes back in stock
Product Low StockTriggers when a product reaches low stock threshold
Product Variation Goes Out of StockTriggers when a product variation goes out of stock
Product Variation Back in StockTriggers when a product variation comes back in stock
New Cart AbandonmentTriggers when a customer abandons their cart without completing checkout

Actions (57)

Create New ProductCreate a new product in WooCommerce
Create Variable ProductCreate a new variable product in WooCommerce
Create Product VariationCreate a new product variation in WooCommerce
Update ProductUpdate existing product in WooCommerce
Create New OrderCreate a new order in WooCommerce
Create CouponCreate a new coupon
Apply CouponApply a coupon to the cart
Add Email(s) to CouponAdd one or more emails to a coupon
Add Product to CartAdd products to the cart
Remove Product from CartRemoves the given product from the cart
Create a CustomerCreate a new customer profile
Get Customer by IDGet a customer's profile by their ID
Get Customer by EmailGet a customer's profile by their email
Get Order by IDGet an order's details by its ID
Get Orders by EmailGet all orders by email
Create AttributeCreate a custom product attribute
Add Attribute TermsAdd terms to the product attribute taxonomy
Add Product AttributesAdd attributes to the existing product
Update Product AttributesUpdate product attributes with new values and remove previous values
Get Product Sales CountGet number of sales for the product by ID
Add Order NoteAdd a note to the order
Get Product by IDGet product details by ID
Get Product by SKUGet product details by SKU
Get Orders of UserList all completed orders of a user by email or ID
Change Order StatusChange the status of an order
Get Customer Total SpentGet total amount spent by a customer
Get Customer Order CountGet total number of orders placed by a customer
Get Customer Last OrderGet the last order placed by a customer
Delete CouponDeletes an existing coupon
Retrieve Sales ReportGet total sales, refunds, net sales, and order count for a selected date range
Retrieve Top Sellers ReportGet list of top selling products with quantity sold
Retrieve Reviews TotalsGet review totals by rating
Retrieve Products TotalsGet product totals by type
Retrieve Customers TotalsGet customer totals report
Retrieve Coupons TotalsGet coupon totals by discount type
Retrieve Orders TotalsGet order totals by status
Retrieve a List of RefundsGet list of refunds for an order
Fetch Coupon DetailsRetrieves coupon details by coupon code or ID
Add/Update Custom FieldsAdds or update custom fields on specific order
Create Product ReviewCreate a new product review
Create Product TagCreate a new product tag
Create Product CategoryCreate a new product category
Delete CustomerDelete a customer account
Delete Product TagDelete a product tag
List All OrdersRetrieve a list of all orders
Retrieve Product by Name/SlugGet product details by product name or slug
Update CouponUpdate an existing coupon
Update CustomerUpdate customer details
Get All CustomersRetrieve a list of all customers
Get All ProductsRetrieve a list of all products
Get Product VariationGet variation details by product and variation ID
List All Order NotesRetrieve all notes for a specific order
Update Product VariationUpdate an existing product variation
Send Abandoned Cart EmailSend a recovery email to customers with abandoned carts
Check Cart StatusCheck if a cart is abandoned, recovered, or active
Update Product PriceManage the regular price or sale price of an existing Product or Variation by SKU or ID
Update Product Stock QuantityManage the stock quantity and stock status of an existing Product or Variation by SKU or ID

OpenAI (ChatGPT)

Integration page

Actions (10)

Generate ContentGenerate content based on the prompt provided
Generate ImageGenerate image based on the prompt provided
Ask Chat GPTAsk anything to Chat GPT ;)
Generate Text to SpeechGenerates audio from the input text
Create TranscriptionTranscribes audio into the input language
Create TranslationTranslate the given audio to english
Create ModerationClassifies if text violates OpenAI's Content Policy
Analyze ImageAsks a vision model a question about an image given by URL
Create Voice ConsentRecords permission to clone a voice from a consent recording, the first step of a custom voice
Create VoiceCreates a custom voice from an audio sample and a consent id, usable in Generate Text to Speech

Why run this pair with FlowMattic

WooCommerce and OpenAI (ChatGPT) connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Copy for the products you add in bulk

Supplier imports and quick listings get a usable first draft, so the catalogue does not fill with blank or copied descriptions.

Your key, your prompts, your server

FlowMattic runs on your WordPress site and calls OpenAI with your own key, so you choose the model and see exactly what is sent.

No automation fee on top of OpenAI

Runs are unlimited on every plan, so the only per-request cost is what OpenAI charges for the text it writes.

Common questions

Can OpenAI write product descriptions in WooCommerce automatically?

Yes. Trigger on New Product Created, send the name, category and attributes to Generate Content with a prompt in your shop's voice, and save the result with Update Product. Add a Filter if only empty descriptions should be written.

Can it update products I already have?

Yes. Use a Schedule with Get All Products, loop over them with Iterator, and run Generate Content and Update Product for each. Start with a small batch and check the results first.

Will the AI reply to reviews on my store by itself?

Not in these examples. The reply is drafted and emailed to a person, because a public answer to a customer should be read before it goes out. You decide where and when to post it.

Which OpenAI model does FlowMattic use?

The one you choose in the step. Your OpenAI account decides which models are available, and you can use a smaller model for labels and a larger one for longer product copy.

Is customer data sent to OpenAI?

Only the fields you place in the prompt. For review and order emails, send the items and the review text, and leave out addresses and phone numbers the text does not need.

Did not find your answer? You can browse the help center or ask us directly.

Start automating WooCommerce and OpenAI (ChatGPT)

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, OpenAI (ChatGPT) integration 2.3.0.