Gelato prints and ships your print-on-demand orders from its production network. FlowMattic posts what changes to Slack: an order moving through production, a stock region becoming unavailable, a store product or template being created, edited or removed. Merch store owners and small ops teams follow fulfilment from the channel instead of the Gelato dashboard.
8 triggers 14 actions 6 example workflows 2 ready-made templates Unlimited runs
When this happens in Gelato8 triggers
Do this in Slack14 actions
1. TriggerProduction Status Update2. ActionSend Channel MessageWhen Gelato fires Production Status Update, FlowMattic runs Send Channel Message in Slack with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEach change in an order's production status posts with the order reference and new status, so the team answering customer emails knows where an order is.
Production Status UpdateSend Channel Message
View the template A Router checks the status. Normal progress goes to the ops channel, while cancelled or failed orders go to a private channel where someone contacts the customer.
Production Status UpdateRouterSend Private Channel Message
Stock Region Availability Update tells you when a product's availability in a region changes, so the store owner can pause ads or adjust shipping promises for that market.
Stock Region Availability UpdateSend Channel Message
When a store product is created, the marketing channel gets its title so someone can prepare the launch post, mockups and email while the product is new.
Store Product CreatedSend Channel Message
A deleted product cannot take orders. A direct message to the store owner names the product removed, so an accidental deletion is spotted before sales stop.
Store Product DeletedFind User by EmailSend Direct Message
Store Product Template Updated posts to the design channel, so designers know a shared template changed before they build the next product from it.
Store Product Template UpdatedSend Channel Message
At the end, each Gelato production status change is posted to your ops channel with the order and its new status.
In FlowMattic, open Connects and add Slack with the account that should post fulfilment updates.
Create a workflow with the Gelato Production Status Update trigger and follow the steps shown to send Gelato events to it.
Place a test order or wait for a real order to move, so FlowMattic records the order and status fields.
Add Send Channel Message, pick the channel and map the order reference and status. Test and switch on.
1. Trigger in Gelato
Production Status Update
2. Action in Slack
Send Channel Message
Fields mapped from the earlier steps (a typical setup)
| From Gelato | To Slack |
|---|---|
| Order reference | Message: order |
| Fulfillment status | Message: status |
| Store ID | Message: store |
| Updated time | Message: when |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Gelato and Slack connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Support and ops see where orders are in Slack, so they can answer customers without opening the Gelato dashboard each time.
Routing by status keeps cancelled or failed orders in their own channel, where they are handled rather than scrolled past.
FlowMattic runs on your own WordPress site with unlimited runs, so holiday order volume does not raise the cost of these alerts.
Connect Slack in FlowMattic, start a workflow with the Gelato Production Status Update trigger and add Send Channel Message. Map the order and status, capture a test update and switch the workflow on.
Yes. Add a Filter after the trigger that lets the run continue only when the status matches shipped, or whichever status name your Gelato data uses for it.
Yes. Store Product Created, Updated and Deleted are their own triggers. Build workflows with them that post to a marketing or catalog channel instead of ops.
Use the Stock Region Availability Update trigger. Each change posts to Slack with the product and region details Gelato sends, so you can react in that market.
Did not find your answer? You can browse the help center or ask us directly.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Gelato integration 1.0.0, Slack integration 1.0.
