Store owners send their best emails when Mailchimp knows what people bought. FlowMattic passes that from WooCommerce on your WordPress site: new customers join your audience, purchases and spending add tags, abandoned carts and refunds are marked on the member, and new subscribers can get a WooCommerce coupon of their own.
49 triggers73 actions6 example workflows2 ready-made templatesUnlimited runs
Try a pairing
When this happens in WooCommerce43 triggers
Do this in Mailchimp16 actions
1. TriggerNew Customer Created
2. ActionAdd New Member
When WooCommerce fires New Customer Created, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
WooCommerce and Mailchimp workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template
Add new customers to Mailchimp and send a welcome
First-time customers join your audience and get a thank-you email from your site, so the Mailchimp welcome journey starts with the right people.
Add new customers to Mailchimp and send a welcomeTemplate
1. Trigger in WooCommerce
New Customer Created
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
From WooCommerce
To Mailchimp
Customer email
Email address
Billing first name
FNAME
Billing last name
LNAME
Billing phone
PHONE
3. FlowMattic tool
Email (SMTP)
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
New Customer Created fires when a customer account is made. If you allow guest checkout, start from Order Paid instead so guest buyers reach Mailchimp too.
Add Member Tag, Remove Member Tag and Add Member Note work on people already in the audience, so add the member first if they may not be there yet.
If you collect marketing consent at checkout, add a Filter on that field before Add New Member.
New SubscriberTriggers when a new subscriber is added
New UnsubscriberTriggers when any current subscriber unsubscribes
Profile UpdatesTriggers when a profile updated
Cleaned EmailsTrigger when emails cleaned
Email Address ChangesTrigger when email address changes
New CampaignTriggers when a new campaign is created or sent
Actions (16)
Add New MemberAdd a new member to the list
Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
Remove Member TagRemove a tag from the list member.
Add Member NoteAdd a new note to the existing member.
Delete List MemberRemove a member from the audience list.
Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
Find MemberLook up a member by email and return their full record
Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
Add Member to SegmentAdd an existing member to a static segment
Remove Member from SegmentRemove a member from a static segment
Get All MembersFetch a page of members from the audience list
Send CampaignSend an existing campaign by ID
Create CampaignCreate a new regular campaign for an audience list
Create AudienceCreate a new audience list
Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch
Why run this pair with FlowMattic
WooCommerce and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Order data stays on your server
Purchases are read from your own WooCommerce database, and only the fields you map are sent to Mailchimp.
Big sale days cost the same
Runs are unlimited, so Black Friday traffic does not push you onto a bigger automation plan.
Tags that come from real orders
Category, spend and refund tags are set by what customers actually did, which makes Mailchimp segments easier to trust.
Common questions
Does this replace the Mailchimp for WooCommerce plugin?
It covers a different need. FlowMattic lets you choose exactly what happens: which customers are added, which tags are set and when. Some stores use it alongside other plugins, others use it on its own.
Can Mailchimp subscribers get WooCommerce coupons?
Yes. The Mailchimp New Subscriber trigger can run Create Coupon in WooCommerce, then send the code by email or save it as a note on the member.
How do I tag customers by product?
Use Product Purchased for one product or Product Category Purchased for a whole category, then Add Member Tag with the tag name. Build one workflow per tag you care about.
Can I send abandoned cart emails through Mailchimp?
Tag the shopper with New Cart Abandonment and Add Member Tag, then build a Mailchimp journey that starts when that tag is added. Remove the tag on Order Paid so buyers stop getting reminders.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce integration 2.2.2, Mailchimp integration 2.1.0.
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