FluentCRM already knows who your contacts are and what they signed up for. FlowMattic adds WhatsApp as a second channel, sending template, text, image or document messages through the WhatsApp Cloud API when a contact is created, tagged, added to a list or has an email bounce. It all runs from the WordPress site FluentCRM lives on.
20 triggers56 actions6 example workflows2 ready-made templatesUnlimited runs
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When this happens in FluentCRM20 triggers
Do this in WhatsApp Cloud API5 actions
1. TriggerNew Contact Created
2. ActionSend Template Message
When FluentCRM fires New Contact Created, FlowMattic runs Send Template Message in WhatsApp Cloud API with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
FluentCRM and WhatsApp Cloud API workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made template
Message new contacts on WhatsApp based on their status
A Router checks the new contact's status. Subscribed contacts get your welcome template, and pending ones get a reminder to confirm their email.
When a contact gets your webinar tag, they receive a template with the date and link, and a Delay sends a second template shortly before the start.
Contact Added to Tags→Send Template Message→Delay→Send Template Message
Reach contacts on WhatsApp when their email bounces
A bounce means the email address is wrong. A template asks the contact to update it, and a tag in FluentCRM marks who has been asked.
Email Bounced→Send Template Message→Add Tags to Contact
Tell a sales rep when a contact clicks the pricing link
A Filter passes only clicks on your pricing or booking link and sends the rep a WhatsApp template with the contact's name and email, so they can follow up while interest is fresh.
Email Clicked→Filter→Send Template Message
Send the course guide as a PDF after purchase
When the purchase tag is added, the contact gets the guide as a WhatsApp document, which is easier to find again on a phone than an email attachment.
Contact Added to Tags→Filter→Send Document Message
Share a members-only offer image with your VIP list
Adding a contact to the VIP list sends them the offer as an image message and logs it as an event on their FluentCRM profile.
Contact Added to Lists→Send Image Message→Add Event to Contact
Message new contacts on WhatsApp based on their statusTemplate
1. Trigger in FluentCRM
New Contact Created
2. FlowMattic tool
Router
3. Action in WhatsApp Cloud API
Send Template Message
Fields mapped from the earlier steps (a typical setup)
From FluentCRM
To WhatsApp Cloud API
Phone
Recipient number
First name
Template name variable
Status
Router condition
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
Every workflow on this page starts from a FluentCRM event and sends through WhatsApp Cloud API.
Send Text Message and the media actions go to a session the contact opened or replied to, as their descriptions say. Use Send Template Message to start a conversation.
Contacts without a phone number make the WhatsApp step fail. Add a Filter that checks the phone field before it.
New Contact CreatedTriggers when a new contact is created in FluentCRM.
Contact UpdatedTriggers when a contact is updated in FluentCRM.
Contact Custom Fields UpdatedTriggers when a contact custom field is updated in FluentCRM.
Contact Added to ListsTriggers when a contact is added to one or more lists in FluentCRM.
Contact Removed From ListsTriggers when a contact is removed from one or more lists in FluentCRM.
Contact Added to TagsTriggers when a contact is added to one or more tags in FluentCRM.
Contact Removed From TagsTriggers when a contact is removed from one or more tags in FluentCRM.
Contact Status Change to SubscribedTriggers when contact status is changed to subscribed
Contact Status Change to UnsubscribedTriggers when a contact is unsubscribed from a list in FluentCRM.
Company CreatedTriggers when a new company is created in FluentCRM.
Company UpdatedTriggers when a company is updated in FluentCRM.
Company DeletedTriggers when a company is deleted in FluentCRM.
Company Assigned to ContactTriggers when a company is assigned to a contact in FluentCRM.
Company Unassigned from ContactTriggers when a company is unassigned from a contact in FluentCRM.
Email OpenedTriggers when a contact opens an email for first time.
Email ClickedTriggers when a contact clicks a link in an email.
Email UnsubscribedTriggers when a contact unsubscribes via email.
Contact DeletedTriggers when a contact is deleted from FluentCRM.
Email BouncedTriggers when an email bounces for a contact.
Campaign SentTriggers when a campaign has finished sending all emails and is archived
Actions (51)
Create or Update ContactCreates a new contact or updates an existing contact in FluentCRM based on email address.
Create ContactCreates a new contact in FluentCRM.
Get Contact by EmailRetrieves a contact from FluentCRM by their email address.
Get Contact by Contact IDRetrieves a contact from FluentCRM by their contact ID.
Get Contact by User IDRetrieves a contact from FluentCRM by their user ID.
Get Contact by Tag IDsRetrieves contacts from FluentCRM by one or more tag IDs.
Get Contact by List IDsRetrieves contacts from FluentCRM by one or more list IDs.
Get Contact by StatusRetrieves contacts from FluentCRM by their subscription status.
Get Contact by SegmentRetrieves contacts from FluentCRM by a specific segment.
Add Note to ContactAdds a note to an existing contact in FluentCRM.
Get Contact NotesRetrieves all notes for a specific contact in FluentCRM.
Add Event to ContactAdds an event to an existing contact in FluentCRM.
Add Lists to ContactAdds one or more lists to an existing contact in FluentCRM.
Remove Lists From ContactRemoves one or more lists from an existing contact in FluentCRM.
Add Tags to ContactAdds one or more tags to an existing contact in FluentCRM.
Remove Tags From ContactRemoves one or more tags from an existing contact in FluentCRM.
Create or Update TagCreates a new tag or updates an existing tag in FluentCRM.
Create ListCreates a new contact list in FluentCRM for organizing subscribers.
Create or Update CompanyCreates a new company or updates an existing company in FluentCRM based on company name.
Create CompanyCreates a new company in FluentCRM.
Update CompanyUpdates an existing company in FluentCRM.
Delete CompanyPermanently removes a company from FluentCRM.
Assign Company to ContactAssigns an existing company to a contact in FluentCRM.
Remove Company from ContactRemoves an existing company from a contact in FluentCRM.
Add Note to CompanyAdds a note to an existing company in FluentCRM.
Get Company NotesRetrieves all notes for a specific company in FluentCRM.
List Email TemplatesRetrieves a list of email templates from FluentCRM.
Create Email TemplateCreates a FluentCRM email template using a FlowMattic email template. The processed HTML from FlowMattic will be used for the FluentCRM template.
Update Email TemplateUpdates an existing email template in FluentCRM.
Create CampaignCreates a new email campaign in FluentCRM with specified settings and content.
Delete CampaignPermanently removes an email campaign from FluentCRM.
List SequencesRetrieves a list of email sequences from FluentCRM.
Create SequenceCreates a new email sequence (automation funnel) in FluentCRM with trigger settings.
Add Email to SequenceAdds a new email to an existing sequence in FluentCRM.
Add Subscriber to SequenceEnrolls a contact into an existing email sequence in FluentCRM.
Delete SequencePermanently removes an email sequence from FluentCRM.
Remove Subscriber from SequenceUnenrolls a contact from an existing email sequence in FluentCRM.
Send Email to ContactSends an email to a contact in FluentCRM.
Send Email by TemplateSends an email to a contact using a specific template in FluentCRM.
Send Email by CampaignSends an email to a contact using a specific campaign in FluentCRM.
Get Contacts Who Opened EmailRetrieves a list of contacts who opened an email from specific campaign in FluentCRM.
Get Contacts Who Clicked EmailRetrieves a list of contacts who clicked on an email from specific campaign in FluentCRM.
Get Contacts Who Unsubscribed from EmailRetrieves a list of contacts who unsubscribed from an email from specific campaign in FluentCRM.
Get Contacts Who Did Not Open EmailRetrieves a list of contacts who did not open an email from specific campaign in FluentCRM.
Add Purchase to ContactAdds purchase/order data to a FluentCRM contact from any source (EDD, WooCommerce, custom plugins). Enables purchase-based segmentation and automation.
Delete ContactPermanently removes a contact from FluentCRM.
Update Contact StatusUpdates the subscription status of a contact (subscribed, unsubscribed, pending, bounced).
Get All ListsRetrieves all available contact lists from FluentCRM.
Get All TagsRetrieves all available contact tags from FluentCRM.
Delete TagPermanently removes a tag from FluentCRM.
Delete ListPermanently removes a contact list from FluentCRM.
Send Template MessageSend template message to user's WhatsApp
Send Text MessageSend text message to user created or replied session
Send Image MessageSend image message to user created or replied session
Send Video MessageSend video message to user created or replied session
Send Document MessageSend document message to user created or replied session
Why run this pair with FlowMattic
FluentCRM and WhatsApp Cloud API connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Contacts and messages in one place
FluentCRM, FlowMattic and the trigger data all live on your WordPress site, so no contact list has to be exported.
No task count from FlowMattic
Runs are unlimited on every plan, so messaging every new contact adds nothing to your FlowMattic plan.
FluentCRM records what was sent
Actions like Add Tags to Contact and Add Event to Contact let the same workflow note on the profile which WhatsApp message went out.
Common questions
Can FluentCRM send WhatsApp messages to a whole list?
Yes, as a workflow. Use a Schedule with Get Contact by List IDs, loop over the contacts with Iterator and send a template to each. Only message contacts who agreed to hear from you on WhatsApp.
Where does the phone number come from?
From the contact's phone field in FluentCRM, or a custom field if you store it there. Keep numbers in international format so the message reaches the right country.
Can a WhatsApp reply update FluentCRM?
Not with the workflows on this page, which start from FluentCRM events. Workflows run from FluentCRM to WhatsApp.
Can I stop messaging someone who unsubscribes?
Yes. Add a Filter on the contact's status before the WhatsApp step, or start a workflow from Contact Status Change to Unsubscribed that adds a tag your other workflows check.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. FluentCRM integration 2.1.1, WhatsApp Cloud API integration 1.0.1.