Mailparser pulls structured data out of emails such as orders, leads from listing portals and shipping notices. Airtable is a natural place to keep it. FlowMattic sends each parsed result to Airtable from your WordPress site, as one record per email or per row, with dates cleaned, junk filtered out and long text summarised. It suits operations teams who process the same kinds of emails every day.
3 triggers 7 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Mailparser2 triggers
Do this in Airtable7 actions
1. TriggerNew Email Parsed (Per Row)2. ActionCreate RecordWhen Mailparser fires New Email Parsed (Per Row), FlowMattic runs Create Record in Airtable with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateWhen a parsed email holds a table, such as items on a purchase order, every row becomes its own record, ready to sort and count in Airtable.
New Email Parsed (Per Row)Create Record
View the template Lead emails from directories or booking sites usually hold one person each. The per-email trigger gives one Airtable record with name, phone and message.
New Email Parsed (Per Email)Create Record
The email becomes an Orders record, then an Iterator walks through the parsed items and creates a linked record for each in a Line items table.
New Email Parsed (Per Email)Create RecordIteratorCreate Record
A Filter checks the sender or a parsed field such as supplier name, so newsletters and replies that slip into the parsing inbox never reach the base.
New Email Parsed (Per Email)FilterCreate Record
Emails write dates and prices in many styles. Date/Time Formatter and Number Formatter turn them into one format, so Airtable date and currency fields accept them.
New Email Parsed (Per Row)Date/Time FormatterNumber FormatterCreate Record
An AI Agent reads the parsed message, writes a one-line summary and a priority, and both are saved with the record, so the team calls the best leads first.
New Email Parsed (Per Email)AI AgentCreate Record
When you finish, each row Mailparser extracts from an email is saved as a record in your Airtable table.
Create an Airtable table with fields that match your parsing rules, such as Item, Quantity, Price and Order number.
Add Mailparser and Airtable under Connects in FlowMattic.
Start a workflow with New Email Parsed (Per Row), pick the Mailparser inbox and forward a sample email so FlowMattic captures parsed data.
Add Create Record, choose the base and table, map each parsed field to its Airtable field, test and switch the workflow on.
1. Trigger in Mailparser
New Email Parsed (Per Row)
2. Action in Airtable
Create Record
Fields mapped from the earlier steps (a typical setup)
| From Mailparser | To Airtable |
|---|---|
| Order number | Order number |
| Item name | Item |
| Quantity | Quantity |
| Unit price | Price |
| Received at | Received |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Mailparser and Airtable connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Parsed fields land in typed Airtable fields, so orders and leads can be grouped, filtered and linked rather than read one by one.
FlowMattic runs on your WordPress site, so parsed email data goes from Mailparser to Airtable without a third service storing it.
Runs are unlimited on every plan, so an inbox that receives hundreds of orders a day needs no larger plan.
Mailparser extracts fields from emails sent to your parsing inbox. FlowMattic's Mailparser trigger receives each result and Create Record saves it in the Airtable table you pick, with each parsed field mapped to an Airtable field.
Use per row when one email holds a table and each line should be a record. Use per email when each email is one thing, such as one lead or one shipping notice.
Only if the workflow knows the record ID. Without a search step, it is simpler to create a new record for each email and link or roll them up in Airtable.
Yes. Add an Email (SMTP) step after Create Record, or add the alert to only the records that pass a Filter, such as orders above a value.
Did not find your answer? You can browse the help center or ask us directly.
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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Mailparser integration 1.0, Airtable integration 1.1.0.
