Keep your Mailchimp audience in step with the people who have accounts on your WordPress site. New users join the audience, role changes become tags, deleted accounts leave the list, and Mailchimp unsubscribes or bounces are noted on the user's profile. FlowMattic runs as a plugin on that same site, so WordPress needs no extra connection.
38 triggers 87 actions 7 example workflows 8 ready-made templates Unlimited runs
When this happens in WordPress32 triggers
Do this in Mailchimp16 actions
1. TriggerNew User2. ActionAdd New MemberWhen WordPress fires New User, FlowMattic runs Add New Member in Mailchimp with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEvery registration on a membership, course or community site adds the person to your audience with their name, so the list grows with the site.
New UserAdd New Member
View the template When a user's role changes, for example from subscriber to customer, a Router adds the new role's tag and removes the old one, so campaigns can target each level.
User Role ChangedRouterAdd Member TagRemove Member Tag
When an account is deleted, often because the person asked, the matching member is removed from the Mailchimp audience too, which saves a manual clean-up later.
User DeletedDelete List Member
When someone unsubscribes in Mailchimp, the workflow finds their WordPress account by email and sets a user meta field, so your site and other plugins know not to email them.
New UnsubscriberGet User by EmailUpdate User Meta
Mailchimp cleans addresses that keep bouncing. The workflow marks those users' profiles, so support knows to ask for a new email next time they log in.
Cleaned EmailsGet User by EmailUpdate User Meta
When a subscriber edits their name in Mailchimp's preference page, the matching WordPress user is updated, so the site greets them the same way your emails do.
Profile UpdatesGet User by EmailUpdate User
An approved comment adds a note to the commenter's Mailchimp member, if they are on your audience, with the post title. It shows which topics your readers care about.
Comment ApprovedAdd Member Note
At the end, each new WordPress user is added as a member of the Mailchimp audience you choose.
Under Connects, add a Mailchimp connection for the account that holds your audience.
Create a workflow with the WordPress New User trigger. Register a test account so FlowMattic captures the user's fields.
Add Mailchimp Add New Member, choose the audience, and map the email, first name and last name.
Test the step with your own new account, check that the member appears in the audience, and switch the workflow on.
1. Trigger in WordPress
New User
2. Action in Mailchimp
Add New Member
Fields mapped from the earlier steps (a typical setup)
| From WordPress | To Mailchimp |
|---|---|
| User email | Email address |
| First name | First name |
| Last name | Last name |
| User role | Tag, in a later step |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
WordPress and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
FlowMattic covers new users, roles, deletions and unsubscribes in workflows you can read on one canvas.
Runs are unlimited on your WordPress server, so a site with thousands of new accounts a month pays nothing extra in FlowMattic.
WordPress events update Mailchimp, and Mailchimp's unsubscribes, bounces and profile edits update WordPress.
Create a FlowMattic workflow with the WordPress New User trigger and a Mailchimp Add New Member step for your audience. Map the user's email and name, test with a new account and switch the workflow on.
Yes. Run a one-off workflow from a Schedule that uses Get All Users by Role, loops over the users with Iterator and adds each with Add New Member.
Yes. Tag members by role with Add Member Tag when the role is added or changed, and build Mailchimp segments on those tags.
Only if you build that workflow. User Deleted with Delete List Member removes the member from the audience you choose.
No. FlowMattic is a WordPress plugin, so the WordPress triggers and actions work on the site it is installed on without a connection.
Did not find your answer? You can browse the help center or ask us directly.
Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WordPress integration 7.3.0, Mailchimp integration 2.1.0.
