Your WordPress site knows who registered, and Brevo, formerly Sendinblue, is where you email them. FlowMattic keeps the two lists matched: new users become Brevo contacts, profile edits and deletions follow, and Brevo's unsubscribes, bounces and clicks are written back to the user. It suits membership sites, online courses and communities that email their registered users.
42 triggers 74 actions 7 example workflows 13 ready-made templates Unlimited runs
When this happens in WordPress32 triggers
Do this in Brevo (Sendinblue)3 actions
1. TriggerNew User2. ActionCreate a New ContactWhen WordPress fires New User, FlowMattic runs Create a New Contact in Brevo (Sendinblue) with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEveryone who registers on your site is in Brevo with their email and name, ready for your welcome series and newsletters without a weekly CSV export.
New UserCreate a New Contact
View the template A changed name or other profile detail is sent with Update a Contact, so the greeting in your next campaign uses what the member typed last.
User Profile UpdatedUpdate a Contact
When you delete a user on request, Delete a Contact removes them from Brevo in the same run, so a privacy request does not leave a copy behind in your email tool.
User DeletedDelete a Contact
When a user's role changes, for example from subscriber to customer, Update a Contact writes the new role to an attribute your Brevo segments use, so paying members get member emails.
User Role ChangedUpdate a Contact
Brevo's Message Unsubscribed finds the user by email and saves an opt-out flag in user meta, so other plugins and forms on your site can respect the choice too.
Message UnsubscribedGet User by EmailUpdate User Meta
A hard bounce means the address does not work. Saving that on the user lets you ask them to fix their email the next time they log in.
Message Hard BouncedGet User by EmailUpdate User Meta
Send a campaign with a join-the-beta link. A Filter picks clicks on that link and Add Role to User gives those members the beta role on your site.
Message ClickedFilterGet User by EmailAdd Role to User
By the end, every new registration on your WordPress site is added to Brevo as a contact.
In FlowMattic, open Connects and add a Brevo connection for your account. WordPress itself needs no connection.
Create a workflow with WordPress and New User, then register a test user so FlowMattic captures the user fields.
Add Brevo with Create a New Contact. Map the email, and put the first and last name into the matching contact attributes.
Test the step, check the contact in Brevo, then switch the workflow on.
1. Trigger in WordPress
New User
2. Action in Brevo (Sendinblue)
Create a New Contact
Fields mapped from the earlier steps (a typical setup)
| From WordPress | To Brevo (Sendinblue) |
|---|---|
| User email | |
| First name | FIRSTNAME attribute |
| Last name | LASTNAME attribute |
| User role | Custom attribute |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
WordPress and Brevo (Sendinblue) connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Registrations are read from your own WordPress database by FlowMattic, and only the fields you map are sent to Brevo.
Runs are unlimited, so syncing every registration, profile edit and Brevo event is covered however large the member base gets.
Unsubscribes, bounces and clicks can update user meta and roles, so what happens in Brevo can shape what members see on WordPress.
Yes. Sendinblue renamed itself Brevo. In FlowMattic the app is listed as Brevo, and the connection uses your current Brevo account.
The New User trigger only sees new registrations. For existing users, run a workflow once from Schedule with Get All Users by Role, loop with Iterator and create a Brevo contact for each.
Yes. Customers usually have the customer role, so use User Role Changed or a Router on the role and write it to a Brevo attribute your lists and segments can use.
Use Update a Contact for people you know are already there. For new registrations, test with an address that exists to see how your account handles it, and add a Router if you need a different path.
Yes. Start from Message Clicked, filter for the link, find the user by email and add a role or user meta. Content gated by that role then opens for them.
Did not find your answer? You can browse the help center or ask us directly.
WordPress and Slack17 shared templates
WordPress and Contact Form 715 shared templates
WordPress and LearnDash13 shared templates
WordPress and OpenAI (ChatGPT)11 shared templates
WordPress and Google Sheets10 shared templates
WordPress and FluentCRM7 shared templates
WordPress and Mailchimp7 shared templates
WordPress and Discord6 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WordPress integration 7.3.0, Brevo (Sendinblue) integration 2.0.1.
