Teams often gather prospects, partners and requests in Airtable before sales ever sees them. FlowMattic turns new Airtable records into HubSpot CRM contacts, companies, deals, tickets or products, and can save the new HubSpot ID back on the record. It suits ops teams, event organisers and agencies who keep working lists in Airtable and sell from HubSpot.
1 trigger 32 actions 7 example workflows 2 ready-made templates Unlimited runs
When this happens in Airtable1 trigger
Do this in HubSpot CRM25 actions
1. TriggerNew Record2. ActionCreate ContactWhen Airtable fires New Record, FlowMattic runs Create Contact in HubSpot CRM with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateEach record with a name and email becomes a HubSpot contact, so leads collected in Airtable by your team or a form are in the CRM where sales can work them.
New RecordCreate Contact
View the template After Create Contact, Update Record saves the HubSpot ID on the record. Anyone looking at the base can see who is already in the CRM, and later workflows can use the ID.
New RecordCreate ContactUpdate Record
New rows in a Companies table become HubSpot companies with name, domain and industry, so account records exist before the first contact from that firm arrives.
New RecordCreate Company
When someone logs an opportunity in Airtable with an amount and stage, FlowMattic creates the contact and a deal for it, so the pipeline in HubSpot reflects work sourced elsewhere.
New RecordCreate ContactCreate Deal
Requests your team collects in an Airtable table become HubSpot tickets with the subject and description, so they are handled in the same queue as the rest of support.
New RecordCreate Ticket
Product managers add items with name, price and SKU in Airtable, and Create Product adds them to HubSpot, so sales can quote new items without waiting for an admin.
New RecordCreate Product
Records in an Attendees table are created as contacts and added to the list for that event, which your follow-up emails and reports in HubSpot can use straight away.
New RecordCreate ContactAdd Contact To List
At the end, each new record in your chosen Airtable table creates a HubSpot contact with the fields you map.
In FlowMattic, open Connects and add your Airtable account and your HubSpot CRM account.
Create a workflow with Airtable and New Record, choose the base and table, then add a test record with an email.
Add a Filter that continues only when the email field is filled in, so half-typed rows do not create blank contacts.
Add HubSpot CRM with Create Contact, map email, first name, last name, phone and company, test it and switch the workflow on.
1. Trigger in Airtable
New Record
2. Action in HubSpot CRM
Create Contact
Fields mapped from the earlier steps (a typical setup)
| From Airtable | To HubSpot CRM |
|---|---|
| First name | First name |
| Last name | Last name |
| Phone | Phone number |
| Company | Company name |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Airtable and HubSpot CRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Records go from Airtable to HubSpot through FlowMattic on your own WordPress site, so lead lists are not copied into another automation account.
Runs are unlimited, so pasting a list of several hundred prospects into Airtable creates every contact without a per-task charge.
Contacts, companies, deals, tickets, products and lists are all available as steps, so one Airtable base can feed several parts of the CRM.
New Airtable records can create or update HubSpot contacts, companies, deals, tickets, products and line items, and add contacts to lists. Update Record can then save HubSpot IDs back on the Airtable record.
HubSpot CRM has no triggers in this pair, so a change in HubSpot cannot start a workflow here. Data flows from Airtable into HubSpot.
Yes. Add Create Company and Create Contact as two steps after New Record, mapping the company fields to one and the person's fields to the other.
Edits do not start a workflow, because Airtable's trigger is New Record. If you saved the HubSpot ID on the record, a separate workflow from a Webhook can use it with Update Contact.
Yes. Map a single select field to the deal stage, or use a Lookup Table to turn your Airtable values into the stage names your HubSpot pipeline uses.
Did not find your answer? You can browse the help center or ask us directly.
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Airtable and ClickUp3 shared templates
Airtable and WordPress3 shared templates
Airtable and FluentCRM2 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Airtable integration 1.1.0, HubSpot CRM integration 1.3.0.
