Connect Pabbly Subscriptions and Mailchimp

If you bill with Pabbly Subscriptions and email with Mailchimp, your audience should know who is on trial, who pays and who is leaving. FlowMattic adds new billing customers to a Mailchimp list, keeps their tags in step with plan changes and cancellations, and removes people whose customer record is deleted, all from your own WordPress site.

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27 triggers 21 actions 7 example workflows 7 ready-made templates Unlimited runs

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When this happens in Pabbly Subscriptions21 triggers

Do this in Mailchimp16 actions

1. TriggerCustomer Create

2. ActionAdd New Member

When Pabbly Subscriptions fires Customer Create, FlowMattic runs Add New Member in Mailchimp with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Pabbly Subscriptions and Mailchimp workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Add every new billing customer to your Mailchimp audience

When a customer is created in Pabbly Subscriptions, their name and email join your list, so onboarding emails reach people who have just signed up for a plan.

Customer CreateAdd New Member

Tag members with the plan they activate

On Subscription Activate, a tag carrying the plan name is added to the member, so you can send tier-specific tips without keeping a separate list for every plan.

Subscription ActivateAdd Member Tag

Swap plan tags when a customer upgrades

The old plan tag comes off and the new one goes on, so your next campaign to Starter users no longer reaches someone who has moved up to Pro.

Subscription UpgradeRemove Member TagAdd Member Tag

Start a win-back sequence when a trial runs out

Subscription Trial Expired adds a trial-ended tag, and a Mailchimp automation built on that tag sends an offer to people whose free period has just finished.

Subscription Trial ExpiredAdd Member Tag

Note scheduled cancellations on the member profile

When a customer books a cancellation for the end of their cycle, a note and a leaving tag go onto their Mailchimp profile, so marketing can send a survey or offer before the plan ends.

Subscription Cancel ScheduledAdd Member NoteAdd Member Tag

Remove deleted customers from your list

When a customer record is deleted in Pabbly Subscriptions, Delete List Member takes them out of the audience as well, keeping your list in line with billing records and privacy requests.

Customer DeleteDelete List Member

Copy a changed email address into billing

When a subscriber changes their email in Mailchimp, Update Customer Details writes the new address to their Pabbly Subscriptions record, so invoices follow the inbox they now read.

Email Address ChangesUpdate Customer Details

Set up: new billing customers to your audience

When you finish, each customer created in Pabbly Subscriptions joins the Mailchimp audience you pick.

Connect Mailchimp
Add your Mailchimp account under Connects and decide which audience paying customers should join.
Choose Customer Create
Begin a new workflow with the Pabbly Subscriptions Customer Create trigger, complete its setup in the builder and add a test customer to capture sample data.
Map Add New Member
Add a Mailchimp step with Add New Member, select the audience and map the customer's email, first name and last name.
Test and switch on
Run the step with the captured customer, check that the member appears in Mailchimp, then turn the workflow on.

From Pabbly Subscriptions	To Mailchimp
Email	Email address
First name	FNAME merge field
Last name	LNAME merge field

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Add Member Tag and Add Member Note work on someone already in the audience, so the person must be a member before a tag or note step runs.
Mailchimp creates a tag the first time Add Member Tag uses it, so a new plan name needs no setup in Mailchimp beforehand.
Subscription Cancel Scheduled fires when a cancellation is booked for the end of the cycle. Tag the member then, and use Subscription Expire for anything that should wait until the plan is over.
Delete List Member removes the person from the audience. If you only want them out of paying-customer campaigns, remove a tag instead.

Pabbly Subscriptions

Integration page

Triggers (21)

Customer CreateWhen a customer is created
Customer DeleteWhen a customer is deleted
Subscription CreateWhen a subscription is created
Subscription ActivateWhen a subscription is activated
Subscription UpgradeWhen a subscription is upgraded
Subscription RenewWhen a subscription is renewed
Subscription DowngradeWhen a subscription is downgraded
Subscription Cancel ScheduledWhen a subscription is cancellation is scheduled for the end of the current billing cycle
Subscription ExpireWhen a subscription is expired
Subscription DeleteWhen a subscription is deleted
Subscription Trial ExpiredWhen a subscription trial expires
Successful PaymentsWhen a payment is received
Payment FailureWhen there is an error in processing payments at the time of purchase
Payment RefundWhen a customer asks for a refund
Create InvoiceWhen an invoice is created
Pending InvoiceWhen an invoice is in pending state as the recurring subscription fee not received
Dunning InvoiceWhen an invoice is in a dunning state as the subscription fee is overdue
Create CreditWhen a credit is created
Close CreditWhen credit is closed
Commission CreateWhen a commission is created
Affiliate RequestWhen an affiliate request is made

Actions (5)

Create CustomerCreate a new customer
Update Customer DetailsUpdate existing customer details
Get Single CustomerGet a single customer details
Create SubscriptionCreate a subscription for existing customer
Cancel SubscriptionCancel a subscription for existing customer

Mailchimp

Integration page

Triggers (6)

New SubscriberTriggers when a new subscriber is added
New UnsubscriberTriggers when any current subscriber unsubscribes
Profile UpdatesTriggers when a profile updated
Cleaned EmailsTrigger when emails cleaned
Email Address ChangesTrigger when email address changes
New CampaignTriggers when a new campaign is created or sent

Actions (16)

Add New MemberAdd a new member to the list
Add Member TagAdd a new tag to the existing member. New tags will be added if they are not exist.
Remove Member TagRemove a tag from the list member.
Add Member NoteAdd a new note to the existing member.
Delete List MemberRemove a member from the audience list.
Update MemberUpdate an existing member. Fails if the member does not already exist on the list.
Find MemberLook up a member by email and return their full record
Archive MemberArchive a member from the audience list. Their data is kept but they no longer count toward the list size. Reversible (unlike Delete List Member).
Add Member EventRecord a custom event for a member. Useful for triggering customer-journey automations
Add Member to SegmentAdd an existing member to a static segment
Remove Member from SegmentRemove a member from a static segment
Get All MembersFetch a page of members from the audience list
Send CampaignSend an existing campaign by ID
Create CampaignCreate a new regular campaign for an audience list
Create AudienceCreate a new audience list
Make API CallSend a custom request to any Mailchimp Marketing API endpoint. Power-user escape hatch

Why run this pair with FlowMattic

Pabbly Subscriptions and Mailchimp connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Tags follow the billing record

Plan, trial and cancellation events in Pabbly Subscriptions set Mailchimp tags, so your segments match what each person pays for today.

Contact data stays on your server

FlowMattic runs inside your WordPress site, so names and emails go from billing to Mailchimp through your own hosting, with unlimited runs and no per-task fee.

Changes travel both ways

Mailchimp's Email Address Changes trigger can update the Pabbly Subscriptions customer, so contact details match in both apps.

Common questions

How do I connect Pabbly Subscriptions to Mailchimp?

Install FlowMattic on your WordPress site, add Mailchimp under Connects, then build a workflow that starts with a Pabbly Subscriptions trigger such as Customer Create and ends with Add New Member. Test it with captured data before switching it on.

Can I keep paying customers and trial users apart?

Yes. Tag on Subscription Activate for paid plans and on Subscription Trial Expired when a trial ends. Mailchimp segments built on those tags then send different content to each group.

What happens in Mailchimp when a payment fails?

Nothing, unless you build it. A workflow on Payment Failure or Dunning Invoice can add a past-due tag that you exclude from upsell campaigns, and a Successful Payments workflow can remove it once the customer pays.

Will someone be added twice if they buy a second plan?

No. Add New Member adds the person, or updates them if they are already a member of that audience, so a second subscription does not create a duplicate contact.

Can an unsubscribe in Mailchimp cancel a plan?

It can, with New Unsubscriber followed by Cancel Subscription. Think before building it, though: leaving a newsletter rarely means someone wants to stop paying for the product.

Did not find your answer? You can browse the help center or ask us directly.

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Pabbly Subscriptions integration 1.0, Mailchimp integration 2.1.0.