Connect WooCommerce Subscriptions and FluentCRM

WooCommerce Subscriptions knows when a trial ends, a renewal fails or a member cancels; FluentCRM is where you email those people. Both run on your WordPress site, and FlowMattic links them so every subscription event updates the contact: tags, lists, sequences, notes and events. It is for membership and subscription box owners who want each stage of a subscription to send the right message.

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When this happens in WooCommerce Subscriptions18 triggers

Do this in FluentCRM51 actions

1. TriggerSubscription Created

2. ActionCreate or Update Contact

When WooCommerce Subscriptions fires Subscription Created, FlowMattic runs Create or Update Contact in FluentCRM with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

WooCommerce Subscriptions and FluentCRM workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Welcome new subscribers and save them in FluentCRM

Each new subscription creates or updates the contact and sends a welcome email, so new members hear from you the day they join.

Subscription CreatedCreate or Update ContactEmail (SMTP)

View the template

Ready-made template

Start an email sequence when a trial ends

The day the trial is over, the contact joins a FluentCRM sequence that explains what they now get and how to make the most of it.

Subscription Trial EndedAdd Subscriber to Sequence

View the template

Tag customers whose renewal payment fails

A Payment failed tag lets a FluentCRM automation send card update reminders, and a later success can remove the tag again.

Subscription Renewal Payment FailedGet Contact by EmailAdd Tags to Contact

Move cancelled members from the members list

Cancelled subscribers come off the Active members list and join a Win-back list, so member-only newsletters stop and a return offer can start.

Subscription CancelledRemove Lists From ContactAdd Lists to Contact

Log upgrades and downgrades on the contact

Subscription Switched adds an event to the contact's FluentCRM timeline, so support can see plan history when the customer writes in.

Subscription SwitchedAdd Event to Contact

Note each status change on the contact

A Router sends active, on-hold and cancelled changes down their own paths, each adding a note that says what happened and when.

Subscription Status UpdatedRouterAdd Note to Contact

Reactivate a subscription when a win-back tag is added

When a returning customer clicks the link in a win-back email and FluentCRM tags them, their on-hold subscription is reactivated.

Contact Added to TagsFind Subscriptions by User IDReactivate Subscription

Set up: welcome new subscribers

At the end, every new subscription saves the customer in FluentCRM and sends them a welcome email.

Trigger on Subscription Created
Create a workflow with WooCommerce Subscriptions and Subscription Created, then buy a test subscription to capture its data.
Save the contact
Add FluentCRM Create or Update Contact, map email, names and billing details, and choose the Subscribers list and a plan tag.
Send the welcome
Add Email (SMTP) with a welcome message that uses the plan name and next payment date.
Test and switch on
Test each step, open the contact in FluentCRM to check the list and tag, and switch the workflow on.

Import the ready-made template Intermediate, about 5 min to set up

From WooCommerce Subscriptions	To FluentCRM
Billing email	Email
Billing first name	First name
Billing last name	Last name
Product name	Tag
Next payment date	Custom field: Renewal date

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Both plugins run on the same site as FlowMattic, so neither needs a connection under Connects.
Subscription Payment Complete fires for every payment including the first. Use Subscription Renewal Payment Complete when only renewals should count.
FluentCRM matches contacts by email. A customer who changes their billing email can end up with a second contact, so check with Get Contact by Email first.

WooCommerce Subscriptions

Integration page

Triggers (18)

Subscription CreatedTriggers when a new subscription is created
Subscription Status UpdatedTriggers when subscription status changes
Subscription ActivatedTriggers when subscription status is set to active
Subscription On HoldTriggers when subscription is put on hold
Subscription CancelledTriggers when subscription is cancelled
Subscription ExpiredTriggers when subscription expires
Subscription Pending CancellationTriggers when subscription is pending cancellation
Subscription Renewal Payment CompleteTriggers when a renewal payment is completed
Subscription Renewal Payment FailedTriggers when a renewal payment fails
Subscription Payment CompleteTriggers when any subscription payment is completed
Subscription Payment FailedTriggers when any subscription payment fails
Subscription Trial EndedTriggers when subscription trial period ends
Subscription SwitchedTriggers when subscription is upgraded/downgraded
Subscription Payment Method UpdatedTriggers when subscription payment method is changed
Subscription Date UpdatedTriggers when subscription date is updated
Subscription DeletedTriggers when subscription is permanently deleted
Subscription TrashedTriggers when subscription is moved to trash
User Purchases Variable SubscriptionTriggers when user purchases a variable subscription product

Actions (29)

Get SubscriptionGet subscription details by ID
Update Subscription StatusUpdate subscription status
Update Subscription DatesUpdate subscription dates (next payment, trial end, etc.)
Cancel SubscriptionCancel a subscription
Reactivate SubscriptionReactivate a cancelled or on-hold subscription
Add Subscription NoteAdd a note to subscription
Create SubscriptionCreate a new subscription for a customer
Update SubscriptionUpdate subscription details
Find Subscriptions by User IDFind all subscriptions for a specific user
Extend Subscription DurationExtend subscription by a specific number of days
Remove Subscription ProductRemove a product from subscription
Create Subscription ProductCreate a new subscription product
Update Subscription Product PriceUpdate pricing for a subscription product
Update Subscription Product StockUpdate stock quantity and status for a subscription product
Create Variable Subscription ProductCreate a variable subscription product with attributes
Create Subscription VariationCreate a subscription variation for a variable subscription product
End Subscription TrialEnd the trial period of a subscription immediately
Schedule Payment RetrySchedule or reschedule a failed payment retry at a specific date/time
Bulk Update Subscription StatusUpdate status of multiple subscriptions at once
Process Early RenewalCreate an early renewal order for an active subscription
Apply Coupon to SubscriptionApply a recurring or one-time coupon to an existing subscription
Update Billing ScheduleChange billing period and interval for a subscription
Set Manual RenewalToggle subscription between automatic and manual renewal
Synchronize Payment DateAlign subscription renewal dates to a specific day/date
Create Resubscribe OrderCreate a resubscribe order for an expired or cancelled subscription
Suspend Subscription TemporarilyPut subscription on hold with automatic reactivation date
Process Switch OrderSwitch subscription product with prorated calculations
Copy Subscription to UserDuplicate a subscription for a different user
Update Related Orders StatusUpdate status of all related orders for a subscription

FluentCRM

Integration page

Triggers (20)

New Contact CreatedTriggers when a new contact is created in FluentCRM.
Contact UpdatedTriggers when a contact is updated in FluentCRM.
Contact Custom Fields UpdatedTriggers when a contact custom field is updated in FluentCRM.
Contact Added to ListsTriggers when a contact is added to one or more lists in FluentCRM.
Contact Removed From ListsTriggers when a contact is removed from one or more lists in FluentCRM.
Contact Added to TagsTriggers when a contact is added to one or more tags in FluentCRM.
Contact Removed From TagsTriggers when a contact is removed from one or more tags in FluentCRM.
Contact Status Change to SubscribedTriggers when contact status is changed to subscribed
Contact Status Change to UnsubscribedTriggers when a contact is unsubscribed from a list in FluentCRM.
Company CreatedTriggers when a new company is created in FluentCRM.
Company UpdatedTriggers when a company is updated in FluentCRM.
Company DeletedTriggers when a company is deleted in FluentCRM.
Company Assigned to ContactTriggers when a company is assigned to a contact in FluentCRM.
Company Unassigned from ContactTriggers when a company is unassigned from a contact in FluentCRM.
Email OpenedTriggers when a contact opens an email for first time.
Email ClickedTriggers when a contact clicks a link in an email.
Email UnsubscribedTriggers when a contact unsubscribes via email.
Contact DeletedTriggers when a contact is deleted from FluentCRM.
Email BouncedTriggers when an email bounces for a contact.
Campaign SentTriggers when a campaign has finished sending all emails and is archived

Actions (51)

Create or Update ContactCreates a new contact or updates an existing contact in FluentCRM based on email address.
Create ContactCreates a new contact in FluentCRM.
Get Contact by EmailRetrieves a contact from FluentCRM by their email address.
Get Contact by Contact IDRetrieves a contact from FluentCRM by their contact ID.
Get Contact by User IDRetrieves a contact from FluentCRM by their user ID.
Get Contact by Tag IDsRetrieves contacts from FluentCRM by one or more tag IDs.
Get Contact by List IDsRetrieves contacts from FluentCRM by one or more list IDs.
Get Contact by StatusRetrieves contacts from FluentCRM by their subscription status.
Get Contact by SegmentRetrieves contacts from FluentCRM by a specific segment.
Add Note to ContactAdds a note to an existing contact in FluentCRM.
Get Contact NotesRetrieves all notes for a specific contact in FluentCRM.
Add Event to ContactAdds an event to an existing contact in FluentCRM.
Add Lists to ContactAdds one or more lists to an existing contact in FluentCRM.
Remove Lists From ContactRemoves one or more lists from an existing contact in FluentCRM.
Add Tags to ContactAdds one or more tags to an existing contact in FluentCRM.
Remove Tags From ContactRemoves one or more tags from an existing contact in FluentCRM.
Create or Update TagCreates a new tag or updates an existing tag in FluentCRM.
Create ListCreates a new contact list in FluentCRM for organizing subscribers.
Create or Update CompanyCreates a new company or updates an existing company in FluentCRM based on company name.
Create CompanyCreates a new company in FluentCRM.
Update CompanyUpdates an existing company in FluentCRM.
Delete CompanyPermanently removes a company from FluentCRM.
Assign Company to ContactAssigns an existing company to a contact in FluentCRM.
Remove Company from ContactRemoves an existing company from a contact in FluentCRM.
Add Note to CompanyAdds a note to an existing company in FluentCRM.
Get Company NotesRetrieves all notes for a specific company in FluentCRM.
List Email TemplatesRetrieves a list of email templates from FluentCRM.
Create Email TemplateCreates a FluentCRM email template using a FlowMattic email template. The processed HTML from FlowMattic will be used for the FluentCRM template.
Update Email TemplateUpdates an existing email template in FluentCRM.
Create CampaignCreates a new email campaign in FluentCRM with specified settings and content.
Delete CampaignPermanently removes an email campaign from FluentCRM.
List SequencesRetrieves a list of email sequences from FluentCRM.
Create SequenceCreates a new email sequence (automation funnel) in FluentCRM with trigger settings.
Add Email to SequenceAdds a new email to an existing sequence in FluentCRM.
Add Subscriber to SequenceEnrolls a contact into an existing email sequence in FluentCRM.
Delete SequencePermanently removes an email sequence from FluentCRM.
Remove Subscriber from SequenceUnenrolls a contact from an existing email sequence in FluentCRM.
Send Email to ContactSends an email to a contact in FluentCRM.
Send Email by TemplateSends an email to a contact using a specific template in FluentCRM.
Send Email by CampaignSends an email to a contact using a specific campaign in FluentCRM.
Get Contacts Who Opened EmailRetrieves a list of contacts who opened an email from specific campaign in FluentCRM.
Get Contacts Who Clicked EmailRetrieves a list of contacts who clicked on an email from specific campaign in FluentCRM.
Get Contacts Who Unsubscribed from EmailRetrieves a list of contacts who unsubscribed from an email from specific campaign in FluentCRM.
Get Contacts Who Did Not Open EmailRetrieves a list of contacts who did not open an email from specific campaign in FluentCRM.
Add Purchase to ContactAdds purchase/order data to a FluentCRM contact from any source (EDD, WooCommerce, custom plugins). Enables purchase-based segmentation and automation.
Delete ContactPermanently removes a contact from FluentCRM.
Update Contact StatusUpdates the subscription status of a contact (subscribed, unsubscribed, pending, bounced).
Get All ListsRetrieves all available contact lists from FluentCRM.
Get All TagsRetrieves all available contact tags from FluentCRM.
Delete TagPermanently removes a tag from FluentCRM.
Delete ListPermanently removes a contact list from FluentCRM.

Why run this pair with FlowMattic

WooCommerce Subscriptions and FluentCRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Every subscription stage covered

Trials, renewals, failed payments, switches and cancellations each have a trigger, so each can send its own message.

Nothing leaves your WordPress site

Subscription and contact data move between two plugins on your own server, with no outside account in the middle.

Members of any number

Runs are unlimited on every plan, so a renewal day for thousands of members costs the same as one for ten.

Common questions

How do I send a FluentCRM email when a WooCommerce subscription trial ends?

Start a workflow with Subscription Trial Ended and add FluentCRM Add Subscriber to Sequence, choosing a sequence you built in FluentCRM. Each contact starts it on the day their trial ends.

Can I recover failed renewal payments with FluentCRM?

Yes. Tag the contact from Subscription Renewal Payment Failed and let a FluentCRM automation on that tag send reminders. Remove the tag from Subscription Renewal Payment Complete when they pay.

Does FluentCRM's own WooCommerce integration already do this?

FluentCRM has its own e-commerce features. These workflows add the subscription-specific events, such as trial end, switch or pending cancellation, and let you combine them with Router, Delay and other apps.

Can FluentCRM change a subscription?

Yes. FluentCRM triggers such as Contact Added to Tags can start a workflow that runs WooCommerce Subscriptions actions like Reactivate Subscription, Cancel Subscription or Add Subscription Note.

Can I keep cancelled members out of member newsletters?

Yes. From Subscription Cancelled or Subscription Expired, run Remove Lists From Contact for the members list, and add them to a separate win-back list if you plan to invite them back.

Did not find your answer? You can browse the help center or ask us directly.

Start automating WooCommerce Subscriptions and FluentCRM

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Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. WooCommerce Subscriptions integration 1.0.0, FluentCRM integration 2.1.1.