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Connect Jotform and Airtable

Jotform collects applications, orders and requests. Airtable turns them into a base the team can filter, assign and link. FlowMattic creates or updates the right Airtable record for each submission from your WordPress site, and can look up related records first. It suits recruiters, nonprofits, event teams and agencies running client intake.

2 triggers 7 actions 6 example workflows 1 ready-made template Unlimited runs

Try a pairing

When this happens in Jotform1 trigger

Do this in Airtable7 actions

1. TriggerNew Form Submission
2. ActionCreate Record

When Jotform fires New Form Submission, FlowMattic runs Create Record in Airtable with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Jotform and Airtable workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Jotform app icon Airtable app icon Ready-made template

Build an Airtable lead list from Jotform and email sales

Each submission becomes a record in your leads table, and Email (SMTP) tells the sales team a new lead is waiting, with the key answers in the email.

New Form SubmissionCreate RecordEmail (SMTP)

View the template
Jotform app icon Airtable app icon

Update the record when the same person submits again

Search Record looks for the email first. A Router updates the existing record for a returning person and creates one only for someone new, so the base has one row per person.

New Form SubmissionSearch RecordRouterUpdate Record

Jotform app icon Airtable app icon

Link each job application to the role it is for

Search Record finds the job in your roles table by title, and Create Record adds the applicant with a link to it, so each role shows its own applicants.

New Form SubmissionSearch RecordCreate Record

Jotform app icon Airtable app icon

Take a seat off the event when someone registers

Get Record reads the event's seats left, Number Formatter subtracts the party size, and Update Record saves the new number for whoever watches capacity.

New Form SubmissionGet RecordNumber FormatterUpdate Record

Jotform app icon Airtable app icon

Assign each request to a team member by type

A Lookup Table turns the request type into the owner's name, so the record arrives in Airtable already assigned and shows up in that person's view.

New Form SubmissionLookup TableCreate Record

Jotform app icon Airtable app icon

Store uploaded files as Airtable attachments

Map the Jotform file upload URL into an attachment field, so CVs, photos or receipts sit inside the record instead of a separate download.

New Form SubmissionCreate Record

Set up: a lead list with an email alert

At the end, every new Jotform submission creates an Airtable record and emails your sales team.

  1. Shape the table

    In Airtable, create a leads table with a field per question you want to keep, plus a status field for the team.

  2. Connect Jotform and Airtable

    Under Connects, add your Jotform account and your Airtable account.

  3. Start with New Form Submission

    Create a workflow with the Jotform New Form Submission trigger, choose the form and submit a test entry.

  4. Create the record

    Add Airtable Create Record, choose the base and table, and map each answer to its field.

  5. Email the team

    Add Email (SMTP) to the sales inbox with the lead's name and a link to the base, test and switch on.

Import the ready-made template Beginner, about 5 min to set up
Build an Airtable lead list from Jotform and email sales Template
  1. Jotform app icon 1. Trigger in Jotform New Form Submission
  2. Airtable app icon 2. Action in Airtable Create Record

    Fields mapped from the earlier steps (a typical setup)

    From JotformTo Airtable
    Full nameName
    EmailEmail
    PhonePhone
    CompanyCompany
    How did you hear about usSource
  3. 3. FlowMattic tool Email (SMTP)
Built on the FlowMattic canvas. Test each step with real data, then switch the workflow on.

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

  • These workflows run from a Jotform submission into Airtable, so nothing is sent back to the submission. The Airtable New Record trigger can still start other workflows.
  • Single select and linked record fields only accept values that fit them. Make answers match the options, or use a Lookup Table first.
  • Answers are mapped from your own form, so the fields above are an example. Map from a test submission after any form change.

Triggers (1)

  • New Form SubmissionTriggers when new form submission is received

Triggers (1)

  • New RecordTriggers when a new record is created

Actions (7)

  • Create RecordCreates a new record
  • Update RecordUpdates an existing record
  • Get RecordGet the detail of an existing record
  • Get All RecordsGet all records from a table
  • Search RecordSearch for records using a filter formula
  • Search Record by ViewSearch for records filtered by a specific view
  • Delete RecordDelete an existing record

Why run this pair with FlowMattic

Jotform and Airtable connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

A base, not a pile of emails

Submissions arrive as records you can filter, assign, link and report on, instead of notifications in an inbox.

Intake season costs the same

Runs are unlimited, so a busy application period with thousands of forms needs no bigger FlowMattic plan.

Answers pass through your site

Each submission travels from Jotform to Airtable through your own WordPress server, not another automation account.

Common questions

How do I send Jotform submissions to Airtable?

Create a workflow with Jotform New Form Submission, add Airtable Create Record, pick the base and table, and map each answer to a field. Test with a real submission and switch on.

Can I avoid duplicate records?

Yes. Use Search Record on the email field before writing. A Router then runs Update Record when a match is found and Create Record when it is not.

Can a submission link to an existing record?

Yes. Search Record finds the record to link, such as a job, event or client, and its ID goes into the linked record field of Create Record.

Can a new Airtable record start another workflow?

Yes. Airtable New Record is a trigger, so once the submission is saved another workflow can notify a reviewer or create follow-up records.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Jotform and Airtable

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

30-day money-back guarantee Unlimited workflows and runs Self-hosted

Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Jotform integration 1.0, Airtable integration 1.1.0.