Leads from a Facebook form are easiest to reach soon after they submit, and many people read WhatsApp before email. FlowMattic sends each new lead an approved WhatsApp template from your business number, chosen by the form they filled in, and can tell your sales team about the lead on WhatsApp too. It runs from your own WordPress site.
1 trigger 7 actions 6 example workflows 4 ready-made templates Unlimited runs
When this happens in Facebook Lead Ads1 trigger
Do this in WhatsApp Cloud API5 actions
1. TriggerNew Lead2. ActionSend Template MessageWhen Facebook Lead Ads fires New Lead, FlowMattic runs Send Template Message in WhatsApp Cloud API with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateThe lead gets a short approved message with their name and the offer they asked about, which starts a conversation your team can continue in the WhatsApp inbox.
New LeadSend Template Message
View the template Agencies and multi-location businesses run several forms at once. A Router reads the form name and sends the template written for that offer, branch or language.
New LeadRouterSend Template Message
A Lookup Table maps the lead's city or product to a rep's number, and a template message gives that rep the name and phone of their new lead to call.
New LeadLookup TableSend Template Message
For appointment or consultation forms, a first template confirms the request and a Delay sends a reminder template the next day with the time they chose.
New LeadSend Template MessageDelaySend Template Message
Text Formatter adds the country code to numbers typed without one, and a Filter stops the workflow when the field is empty or too short, so no message is wasted.
New LeadText FormatterFilterSend Template Message
Run Retrieve Leads once for a form, loop over the list with Iterator and send each person the template, so last week's leads are not left waiting.
ScheduleRetrieve LeadsIteratorSend Template Message
When you finish, every new lead from your Facebook lead form receives your WhatsApp template message.
Include a phone number question in the Facebook lead form, and a line saying you will contact them on WhatsApp.
Create a WhatsApp message template with a variable for the first name and get it approved in your WhatsApp Business account.
Add your Facebook account with access to the Page that runs the ads, and your WhatsApp Cloud API number, under Connects.
Create a workflow with the Facebook Lead Ads New Lead trigger, pick the Page and form, and send a test lead to capture data.
Add Send Template Message, choose the template, map the phone and first name, test it on your own phone and switch the workflow on.
1. Trigger in Facebook Lead Ads
New Lead
2. Action in WhatsApp Cloud API
Send Template Message
Fields mapped from the earlier steps (a typical setup)
| From Facebook Lead Ads | To WhatsApp Cloud API |
|---|---|
| Phone number | Recipient phone number |
| First name | Template variable 1 |
| Form name | Template variable 2 |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Facebook Lead Ads and WhatsApp Cloud API connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
The template goes out as soon as FlowMattic receives the lead, without anyone watching Ads Manager.
Runs are unlimited, so a busy ad week costs nothing extra in FlowMattic. You pay only Meta's WhatsApp charges.
Names and phone numbers pass from Facebook to WhatsApp through FlowMattic on your own WordPress site.
Yes. A FlowMattic workflow with the Facebook Lead Ads New Lead trigger can run WhatsApp Cloud API Send Template Message to the phone number on the form, with the lead's name filled into the template.
Image and document messages are meant for people in an open session. Put the brochure link in the approved template, or send the file yourself from the WhatsApp inbox once the lead replies.
Yes. Use a Router on the form name and give each path its own template, or build one workflow per form.
Yes. WhatsApp Cloud API works with a WhatsApp Business account and a phone number set up in Meta for the Cloud API. Connect it once under Connects.
Yes. Add your CRM's step to the same workflow after the WhatsApp step, for example creating the contact, so one lead is messaged and stored together.
Did not find your answer? You can browse the help center or ask us directly.
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WhatsApp Cloud API and FluentCRM2 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 27 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, WhatsApp Cloud API integration 1.0.1.