Create a HubSpot contact from each new row
Leads typed in at a stand or shared by a partner become HubSpot contacts as soon as the row is added, so nobody imports a file at the end of the week.
New Spreadsheet RowCreate Contact
Connect HubSpot CRM and Google Sheets
Sales teams often collect leads, event lists and returns in Google Sheets long before they reach HubSpot CRM. FlowMattic takes rows from a sheet and turns them into HubSpot contacts, deals and tickets, then keeps the sheet updated with the IDs and stages that come back. It runs from your WordPress site, with no CSV imports.
6 triggers 44 actions 6 example workflows 7 ready-made templates Unlimited runs
Try a pairing
When this happens in Google Sheets6 triggers
Do this in HubSpot CRM25 actions
1. TriggerNew Spreadsheet Row2. ActionCreate ContactWhen Google Sheets fires New Spreadsheet Row, FlowMattic runs Create Contact in HubSpot CRM with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
HubSpot CRM and Google Sheets workflows you can build
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Open a deal when a row is marked qualified
A rep sets the Stage column to Qualified, a Filter checks the value, and HubSpot gets a new deal. The deal ID is saved back into the row.
Update Specific Column ValueFilterCreate DealUpdate Cell Data
Ready-made templateEnrich webhook leads with AI before they reach HubSpot
An AI Agent step adds a likely industry and company size to each captured lead, the contact is created in HubSpot and a row keeps a log.
WebhookAI AgentCreate ContactAdd New Row
View the template Raise a HubSpot ticket for each return in the log
Warehouse staff log returns in a sheet. Each new row opens a HubSpot ticket so the service team has the case on the customer's timeline.
New Spreadsheet RowCreate Ticket
Refresh deal stages in the sheet every morning
A daily run reads each row's deal ID, gets the deal from HubSpot and writes the current stage and amount back, keeping a forecast sheet honest.
ScheduleGet Row DataIteratorGet DealUpdate Row
Update contact details from corrections in the sheet
When someone fixes a phone number or job title in the sheet, the HubSpot contact with the stored ID gets the same change.
New Or Updated Spreadsheet RowUpdate Contact
More ready-made templates with both apps
- Require manager sign-off on big deals but auto-advance small ones
- When a new Textline contact message arrives, find the contact in HubSpot CRM, log it in Google Sheets, then update the HubSpot CRM record
- When a new Consolto lead comes in, add a CRM contact in HubSpot, notify the team in Slack, then log it in Google Sheets
- When a new Quickbase account is added, create the contact in HubSpot CRM and log it in Google Sheets
- When a Bloomreach event arrives, update the contact in HubSpot CRM and log it in Google Sheets
- When a new Privy order is placed, create a HubSpot CRM deal and log it in Google Sheets
Set up: rows to HubSpot contacts
At the end, each new row in your lead sheet creates a contact in HubSpot CRM.
Lay out the sheet
Use headers such as Email, First name, Last name, Company, Phone and HubSpot ID.
Connect both apps
In FlowMattic, open Connects and add HubSpot CRM and Google Sheets connections.
Trigger on new rows
Create a workflow with New Spreadsheet Row, choose the sheet and add a test lead.
Create the contact
Add HubSpot CRM Create Contact and map the columns to contact properties.
Save the ID
Add Update Cell Data to write the new contact ID into the HubSpot ID column, test and switch on.
1. Trigger in Google Sheets
New Spreadsheet Row
-
2. Action in HubSpot CRM
Create Contact
Fields mapped from the earlier steps (a typical setup)
From Google Sheets To HubSpot CRM Email Email First name First name Last name Last name Company Company name Phone Phone number
Triggers and actions in this pair
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Good to know
- HubSpot CRM has no triggers in FlowMattic, so HubSpot changes do not start workflows. Read them back on a Schedule with Get Contact or Get Deal.
- Update and Get actions need the HubSpot record ID, so store it in the sheet when the record is created.
- Writing the ID back to the sheet you watch can start the workflow again if you use New Or Updated Spreadsheet Row, so use New Spreadsheet Row for creation.
- Property names depend on your HubSpot account, so the mapping above is an example. Custom properties appear once they exist in HubSpot.
Actions (25)
- Create ContactCreates a Contact in HubSpot
- Update ContactUpdate an existing contact in HubSpot
- Archive ContactArchive an existing contact in HubSpot
- Get ContactGets a contact
- Create DealCreates a deal in HubSpot
- Update DealUpdates an existing deal in HubSpot
- Archive DealArchive an existing deal in HubSpot
- Get DealGets a deal
- Create CompanyCreates a Company in HubSpot
- Update CompanyUpdates an existing Company in HubSpot
- Get CompanyGets a company
- Archive CompanyArchive an existing company in HubSpot
- Create ProductCreates a Product in HubSpot
- Update ProductUpdates an existing Product in HubSpot
- Archive ProductArchive an existing product in HubSpot
- Get ProductGets a product
- Create Line ItemCreate a line item in HubSpot
- Get Line ItemGets a line item
- Archive Line ItemArchive a line item in HubSpot
- Create TicketCreates a ticket in HubSpot
- Update TicketUpdates an existing ticket in HubSpot
- Archive TicketArchive an existing ticket in HubSpot
- Get TicketGets a ticket
- Add Contact To ListAdds a contact to a specific static list
- Remove Contact from ListRemoves a contact from a specific static list
Triggers (6)
- New Spreadsheet RowTrigger when a new row is added to the spreadsheet
- New Or Updated Spreadsheet RowTrigger when a row is updated in the spreadsheet
- Deleted Spreadsheet RowTrigger when a row is deleted from the spreadsheet
- Update Cell DataTrigger when any cell is updated in the spreadsheet
- Update Specific Cell DataTrigger when a specific cell is updated in the spreadsheet
- Update Specific Column ValueTrigger when a specific column value is updated in the spreadsheet
Actions (19)
- Add New RowAdd a new row with mapped data
- Update RowUpdate existing row in specific spreadsheet with mapped data
- Delete RowDelete row by ID in specific spreadsheet
- Clear Row DataClear data or row by ID in specific spreadsheet
- Lookup Row DataSearch for data in specific spreadsheet
- Get Cell DataGet data for particular cell in specific spreadsheet
- Update Cell DataUpdate data for particular cell in specific spreadsheet
- Get Row CountGet total number of rows in specific spreadsheet
- Get Row DataGet rows data from the sheet based on specified range
- Create Spreadsheet ColumnCreate a new column in specific spreadsheet
- Create New SheetCreate a new sheet in specific spreadsheet
- Import CSV or JSON to Existing SheetImport CSV or JSON data to existing sheet in specific spreadsheet
- Copy SheetCopy a sheet to another or within the same spreadsheet
- Get RowsRetrieve rows in JSON format for use with Iterator
- Export sheet to CSVExport the selected sheet to CSV format and save to WordPress Media Library
- Export Sheet to ExcelExport the spreadsheet to Excel (.xlsx) format and save to WordPress Media Library
- Export Sheet to PDFExport the spreadsheet to PDF format and save to WordPress Media Library
- Export Sheet to OpenDocumentExport the spreadsheet to OpenDocument (.ods) format and save to WordPress Media Library
- Export Sheet to TSVExport the selected sheet to TSV format and save to WordPress Media Library
Why run this pair with FlowMattic
HubSpot CRM and Google Sheets connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Sheets stay the team's workspace
Reps and event staff keep using a sheet, while HubSpot still gets every contact, deal and ticket.
Lead data stays on your route
Rows move from Google to HubSpot through your own WordPress server, not another automation account.
Bulk work without bulk fees
Runs are unlimited, so refreshing hundreds of deals every morning costs nothing extra.
Common questions
Can HubSpot changes update my sheet automatically?
HubSpot CRM has no triggers in FlowMattic, so use a Schedule. Read the IDs from the sheet, fetch each record with Get Contact or Get Deal and write the result with Update Row.
How do I avoid duplicate contacts?
Keep the HubSpot ID in the sheet. A Router can check that column and run Update Contact when an ID is present and Create Contact when it is empty.
Can a row create a contact and a deal together?
Yes. Run Create Contact, then Create Deal in the same workflow, and save both IDs in the row with Update Cell Data.
Can I add new contacts to a HubSpot list?
Yes. Add Contact To List after Create Contact puts the person on a static list, for example one per event or campaign.
Do I need a paid HubSpot plan?
FlowMattic uses the HubSpot connection you add. Which objects you can create, such as tickets, depends on what your HubSpot account includes.
Did not find your answer? You can browse the help center or ask us directly.
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Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.
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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. HubSpot CRM integration 1.3.0, Google Sheets integration 2.2.4.