Marketers who run lead forms on Facebook and track prospects in an Airtable base can let FlowMattic fill the base for them. Each new lead becomes a record with the answers in the fields you pick, and later steps can score, sort or chase it, all from a workflow on your own WordPress site.
2 triggers 9 actions 6 example workflows 1 ready-made template Unlimited runs
When this happens in Facebook Lead Ads1 trigger
Do this in Airtable7 actions
1. TriggerNew Lead2. ActionCreate RecordWhen Facebook Lead Ads fires New Lead, FlowMattic runs Create Record in Airtable with the data from that event.
You build this in the FlowMattic workflow builder on your own site. See the setup steps
Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.
Ready-made templateThe base becomes the single list sales works from. Name, email, phone and form answers land in their own fields, ready for views, filters and linked tables.
New LeadCreate Record
View the template A Router checks which form the lead came from, so webinar sign-ups, quote requests and newsletter leads each fill a table built for their questions.
New LeadRouterCreate Record
Create the record, wait a day, read it back and check its status field. If it still says new, an email goes to the sales lead with the prospect's details.
New LeadCreate RecordDelayGet RecordFilterEmail (SMTP)
An AI Agent reads the form answers, rates how ready the person is to buy and writes a one-line reason. Both go into fields, so reps can sort the base by score.
New LeadAI AgentCreate Record
For leads that arrived before the workflow existed, Retrieve Leads pulls the form's list and an Iterator writes each person as a record, so the base starts complete.
ScheduleRetrieve LeadsIteratorCreate Record
A Lookup Table turns the form ID into a readable campaign name and the rep who owns it, so every record arrives already assigned instead of waiting for someone to triage it.
New LeadLookup TableCreate Record
When you are done, every lead from the form you choose arrives in your Airtable table as a new record.
In Airtable, add fields for the answers you collect, such as Name, Email, Phone, Form and Status, so each one has a place to go.
Under Connects in FlowMattic, connect the Facebook account that manages your page and the Airtable account that owns the base.
Start a workflow with Facebook Lead Ads and New Lead, choose the page and form, and submit a test lead to capture its fields.
Add an Airtable step with Create Record, choose the base and table, match the lead fields to Airtable fields, test it and turn the workflow on.
1. Trigger in Facebook Lead Ads
New Lead
2. Action in Airtable
Create Record
Fields mapped from the earlier steps (a typical setup)
| From Facebook Lead Ads | To Airtable |
|---|---|
| Full name | Name |
| Phone number | Phone |
| Form name | Form |
| Created time | Received |
A trigger starts a workflow. An action is something FlowMattic does in the app as a step.
Facebook Lead Ads and Airtable connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.
Contact details go from Facebook to Airtable through your WordPress server, not through an outside automation account.
Runs are unlimited on every plan, so a form that fills hundreds of records a day costs the same as one that fills a handful.
Airtable's Update Record and Get Record actions let later steps add a score, an owner or a follow-up status to the same record.
FlowMattic listens for New Lead on the form you pick and runs Create Record in the Airtable base and table you choose. You map each lead field to an Airtable field once, test the step with a sample lead and switch the workflow on.
Yes. Put a Router after New Lead with one path per form, and point each path's Create Record step at its own table or base.
Yes. Run Retrieve Leads for the form, loop over the results with Iterator and create a record for each one. You can run it once from a Schedule and then switch it off.
Yes. Airtable's actions include Update Record and Delete Record, so a later workflow can change a record's status or remove test leads.
Did not find your answer? You can browse the help center or ask us directly.
Facebook Lead Ads and FluentCRM5 shared templates
Facebook Lead Ads and HubSpot CRM5 shared templates
Facebook Lead Ads and Monday.com5 shared templates
Facebook Lead Ads and Slack5 shared templates
Facebook Lead Ads and ClickUp3 shared templates
Facebook Lead Ads and Mailchimp2 shared templates
Facebook Lead Ads and Google Sheets1 shared template
Facebook Lead Ads and Gmail1 shared templateAirtable and Slack44 shared templates
Airtable and Google Sheets8 shared templates
Airtable and Fluent Forms6 shared templates
Airtable and Telegram5 shared templates
Airtable and Discord5 shared templates
Airtable and Gmail5 shared templates
Airtable and ClickUp3 shared templates
Airtable and WordPress3 shared templatesInstall FlowMattic, connect both accounts and import a template. Every run stays on your own server.
30-day money-back guarantee Unlimited workflows and runs Self-hosted
Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, Airtable integration 1.1.0.