Connect Facebook Lead Ads and FluentCRM

Bring Facebook leads into FluentCRM so your follow-up emails start from the CRM on your own WordPress site. Each lead becomes a contact with the tags, lists and sequence that fit the campaign, and the answers from the lead form are kept on the contact for whoever calls them.

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21 triggers 53 actions 7 example workflows 5 ready-made templates Unlimited runs

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When this happens in Facebook Lead Ads1 trigger

Do this in FluentCRM51 actions

1. TriggerNew Lead

2. ActionCreate or Update Contact

When Facebook Lead Ads fires New Lead, FlowMattic runs Create or Update Contact in FluentCRM with the data from that event.

You build this in the FlowMattic workflow builder on your own site. See the setup steps

Facebook Lead Ads and FluentCRM workflows you can build

Each one uses only triggers and actions the two integrations ship today, plus FlowMattic's own tools. Where the library has a ready-made template, import it instead of building from scratch.

Ready-made template

Create a FluentCRM contact for every new lead

Leads land in your CRM with name, email and phone, ready for the same emails and segments as everyone else on your list.

New LeadCreate or Update Contact

View the template

Ready-made template

Tag each lead with the campaign it came from

Map the form name to a tag so you can later segment, report on and email leads from one campaign without guessing where they came from.

New LeadCreate or Update ContactAdd Tags to Contact

View the template

Ready-made template

Put business addresses and personal addresses on different lists

A Router checks the email domain. Work addresses join your business list and free webmail addresses join a general nurture list, so each group gets suitable content.

New LeadCreate or Update ContactRouterAdd Lists to Contact

View the template

Start a follow-up sequence for new leads

Each lead is enrolled in an email sequence written for that offer, so the first messages go out on your schedule even when nobody on the team is at a desk.

New LeadCreate or Update ContactAdd Subscriber to Sequence

Keep the lead form answers as a contact note

Questions like budget or preferred time do not fit standard fields. Text Formatter lays them out and Add Note to Contact saves them where the sales rep will look.

New LeadCreate or Update ContactText FormatterAdd Note to Contact

Send the promised download by email template

When the ad promised a guide or price list, Send Email by Template delivers it from FluentCRM with your branding as soon as the contact exists.

New LeadCreate or Update ContactSend Email by Template

Import a form's older leads into FluentCRM

Leads that arrived before you built the workflow still count. A one-off run pulls them with Retrieve Leads and an Iterator adds each one as a contact.

ScheduleRetrieve LeadsIteratorCreate or Update Contact

Set up: a contact for every lead

Once done, each lead from the Facebook form you choose is created or updated as a FluentCRM contact.

Connect Facebook Lead Ads
In FlowMattic, open Connects and add a Facebook Lead Ads connection with the account that manages the page running your ads.
Pick page and form
Create a workflow with Facebook Lead Ads and New Lead, choose the page and lead form, and send a test lead to capture the fields.
Add the contact
Add a FluentCRM step with Create or Update Contact and map the lead's name, email and phone to the contact fields.
Choose the status
Set the status new contacts should get, test the step, check the contact in FluentCRM and switch the workflow on.

Import the ready-made template about 5 min to set up

From Facebook Lead Ads	To FluentCRM
First name	First name
Last name	Last name
Email	Email
Phone number	Phone
Form name	Source

Triggers and actions in this pair

A trigger starts a workflow. An action is something FlowMattic does in the app as a step.

Good to know

Facebook Lead Ads has one trigger, New Lead. Its only action, Retrieve Leads, reads leads, so FluentCRM events cannot send anything back to Facebook.
Use Create or Update Contact rather than Create Contact, so a person who fills in two of your lead forms stays one contact with both tags.
Only add leads to newsletter lists if your lead form asked for that consent. Keep other leads on a list used for the offer they requested.

Facebook Lead Ads

Integration page

Triggers (1)

New LeadTriggers when a new lead is created

Actions (2)

Retrieve LeadsRetrieve the leads for specific lead form
Retrieve Lead by Lead IDRetrieve a specific lead by its Lead ID

FluentCRM

Integration page

Triggers (20)

New Contact CreatedTriggers when a new contact is created in FluentCRM.
Contact UpdatedTriggers when a contact is updated in FluentCRM.
Contact Custom Fields UpdatedTriggers when a contact custom field is updated in FluentCRM.
Contact Added to ListsTriggers when a contact is added to one or more lists in FluentCRM.
Contact Removed From ListsTriggers when a contact is removed from one or more lists in FluentCRM.
Contact Added to TagsTriggers when a contact is added to one or more tags in FluentCRM.
Contact Removed From TagsTriggers when a contact is removed from one or more tags in FluentCRM.
Contact Status Change to SubscribedTriggers when contact status is changed to subscribed
Contact Status Change to UnsubscribedTriggers when a contact is unsubscribed from a list in FluentCRM.
Company CreatedTriggers when a new company is created in FluentCRM.
Company UpdatedTriggers when a company is updated in FluentCRM.
Company DeletedTriggers when a company is deleted in FluentCRM.
Company Assigned to ContactTriggers when a company is assigned to a contact in FluentCRM.
Company Unassigned from ContactTriggers when a company is unassigned from a contact in FluentCRM.
Email OpenedTriggers when a contact opens an email for first time.
Email ClickedTriggers when a contact clicks a link in an email.
Email UnsubscribedTriggers when a contact unsubscribes via email.
Contact DeletedTriggers when a contact is deleted from FluentCRM.
Email BouncedTriggers when an email bounces for a contact.
Campaign SentTriggers when a campaign has finished sending all emails and is archived

Actions (51)

Create or Update ContactCreates a new contact or updates an existing contact in FluentCRM based on email address.
Create ContactCreates a new contact in FluentCRM.
Get Contact by EmailRetrieves a contact from FluentCRM by their email address.
Get Contact by Contact IDRetrieves a contact from FluentCRM by their contact ID.
Get Contact by User IDRetrieves a contact from FluentCRM by their user ID.
Get Contact by Tag IDsRetrieves contacts from FluentCRM by one or more tag IDs.
Get Contact by List IDsRetrieves contacts from FluentCRM by one or more list IDs.
Get Contact by StatusRetrieves contacts from FluentCRM by their subscription status.
Get Contact by SegmentRetrieves contacts from FluentCRM by a specific segment.
Add Note to ContactAdds a note to an existing contact in FluentCRM.
Get Contact NotesRetrieves all notes for a specific contact in FluentCRM.
Add Event to ContactAdds an event to an existing contact in FluentCRM.
Add Lists to ContactAdds one or more lists to an existing contact in FluentCRM.
Remove Lists From ContactRemoves one or more lists from an existing contact in FluentCRM.
Add Tags to ContactAdds one or more tags to an existing contact in FluentCRM.
Remove Tags From ContactRemoves one or more tags from an existing contact in FluentCRM.
Create or Update TagCreates a new tag or updates an existing tag in FluentCRM.
Create ListCreates a new contact list in FluentCRM for organizing subscribers.
Create or Update CompanyCreates a new company or updates an existing company in FluentCRM based on company name.
Create CompanyCreates a new company in FluentCRM.
Update CompanyUpdates an existing company in FluentCRM.
Delete CompanyPermanently removes a company from FluentCRM.
Assign Company to ContactAssigns an existing company to a contact in FluentCRM.
Remove Company from ContactRemoves an existing company from a contact in FluentCRM.
Add Note to CompanyAdds a note to an existing company in FluentCRM.
Get Company NotesRetrieves all notes for a specific company in FluentCRM.
List Email TemplatesRetrieves a list of email templates from FluentCRM.
Create Email TemplateCreates a FluentCRM email template using a FlowMattic email template. The processed HTML from FlowMattic will be used for the FluentCRM template.
Update Email TemplateUpdates an existing email template in FluentCRM.
Create CampaignCreates a new email campaign in FluentCRM with specified settings and content.
Delete CampaignPermanently removes an email campaign from FluentCRM.
List SequencesRetrieves a list of email sequences from FluentCRM.
Create SequenceCreates a new email sequence (automation funnel) in FluentCRM with trigger settings.
Add Email to SequenceAdds a new email to an existing sequence in FluentCRM.
Add Subscriber to SequenceEnrolls a contact into an existing email sequence in FluentCRM.
Delete SequencePermanently removes an email sequence from FluentCRM.
Remove Subscriber from SequenceUnenrolls a contact from an existing email sequence in FluentCRM.
Send Email to ContactSends an email to a contact in FluentCRM.
Send Email by TemplateSends an email to a contact using a specific template in FluentCRM.
Send Email by CampaignSends an email to a contact using a specific campaign in FluentCRM.
Get Contacts Who Opened EmailRetrieves a list of contacts who opened an email from specific campaign in FluentCRM.
Get Contacts Who Clicked EmailRetrieves a list of contacts who clicked on an email from specific campaign in FluentCRM.
Get Contacts Who Unsubscribed from EmailRetrieves a list of contacts who unsubscribed from an email from specific campaign in FluentCRM.
Get Contacts Who Did Not Open EmailRetrieves a list of contacts who did not open an email from specific campaign in FluentCRM.
Add Purchase to ContactAdds purchase/order data to a FluentCRM contact from any source (EDD, WooCommerce, custom plugins). Enables purchase-based segmentation and automation.
Delete ContactPermanently removes a contact from FluentCRM.
Update Contact StatusUpdates the subscription status of a contact (subscribed, unsubscribed, pending, bounced).
Get All ListsRetrieves all available contact lists from FluentCRM.
Get All TagsRetrieves all available contact tags from FluentCRM.
Delete TagPermanently removes a tag from FluentCRM.
Delete ListPermanently removes a contact list from FluentCRM.

Why run this pair with FlowMattic

Facebook Lead Ads and FluentCRM connect through FlowMattic on your own site, with no separate automation account in the middle and no charge per run.

Leads go into your own database

FluentCRM stores contacts in your WordPress database, and the lead passes through your own server on the way, not an outside automation account.

Big campaigns cost the same

Runs are unlimited, so a lead form that brings thousands of contacts a month needs no bigger FlowMattic plan.

Follow-up starts in the CRM

Tags, lists, sequences and templates are all FluentCRM actions, so the lead's first week of emails can be set up in the same workflow.

Common questions

How do I send Facebook leads to FluentCRM?

Connect Facebook Lead Ads in FlowMattic, start a workflow with New Lead for your page and form, and add a FluentCRM Create or Update Contact step mapped to the lead's fields. Test it with a lead and switch it on.

Can each lead form add a different tag?

Yes. Build one workflow per form with its own tag, or one workflow with a Router or Lookup Table that turns the form name into the tag to add.

Will a returning lead create a duplicate contact?

Not with Create or Update Contact. It updates the existing contact with the same email instead of adding a second one, so the lead's history stays on one record.

Can I start an email sequence for new leads?

Yes. After the contact step, add Add Subscriber to Sequence and pick the sequence for that offer. You can also send one email right away with Send Email by Template.

Can I bring in leads from before I set this up?

Yes. Run a workflow once with Retrieve Leads for the form, loop over the results with Iterator and create each contact with Create or Update Contact.

Did not find your answer? You can browse the help center or ask us directly.

Start automating Facebook Lead Ads and FluentCRM

Install FlowMattic, connect both accounts and import a template. Every run stays on your own server.

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Reviewed 23 Oct 2026. The example workflows are written with AI from the real triggers and actions of both integrations and checked against them. Facebook Lead Ads integration 2.0.2, FluentCRM integration 2.1.1.

Facebook Lead Ads and FluentCRM workflows you can build

Create a FluentCRM contact for every new lead

Tag each lead with the campaign it came from

Put business addresses and personal addresses on different lists

Start a follow-up sequence for new leads

Keep the lead form answers as a contact note

Send the promised download by email template

Import a form's older leads into FluentCRM

More ready-made templates with both apps

Set up: a contact for every lead